Skip to main content

That void in the Singapore blog-o-sphere – Where are the online mavens?

What a start this year has been for the Singapore bloggers.

In just a period of one month, bloggers here have been described as as bacteria and loose sand.

Like I always say, no publicity is bad publicity (if you catch the double pun, nice!).

At least SG bloggers are being talked about rather than shunned away like leapers.

Interestingly, meeting my PR and marketing peers in agencies and in-house have taken a even more serious look at Social PR than last year.

For agencies, a good, simple and effective Social PR strategy has given them an edge over competitors when pitching for a new client.

For in-house folks, it has help them to stretch their marketing budgets a bit more.

However, when I speak to my peers, the general agreement I get is that the Singapore blog-o-sphere lacks the expert or maven bloggers that can be found in the US, Europe, Taiwan and even Japan.

As per Wikipedia, mavens are “trusted experts in a particular field, who seeks to pass knowledge on to others”.

You know you are a maven in the consumer electronic space if every time the local PC shows are about to begin, you get asked what the latest and/or cheapest brand of gadget to buy during the show.

As you can see, mavens are vital to marketers because mavens use their expertise and experience to recommend one brand over the other.

In 2008, events for bloggers were more common and frequent than in 2007 or 2006. However, most of the blogging events last year were all more about presenting an experience to the invited bloggers rather than at the issue or product at the event.

I have also suggested that events for bloggers should also be about the experience for the invited bloggers.

This is because most of the bloggers here are what is described or perceived as diarists. Diarists style bloggers post about everything they do during the day and even night. Hence for events, it is not surprising that the invited bloggers will tend to write about what happen at the event more than than the what is being discussed that day.

I recall a blogger telling me that it was bore to sit through a press conference and the fun only started when the camwhoring with a professional photographer began. That was roughly after the silent Q&A session.

Sabrina taking a chance with her first make-up make-over... (Before shot) What resulted was also a post that said the press conference was boring but the camwhoring was fun.

In 2008, clients had the budget to provide bloggers that experience.

In 2009, marketing budgets are shrinking and providing that experience which will inflate the cost will be thought thrice before it gets approved or the ROI can be justified.

Reinventing yourself in this constantly changing world is becoming a survival skill and thus it is necessary for bloggers to look at how they can stay relevant and important in these though times.

My suggestion is to become a maven in a particular area of your interest. Go beyond just presenting the event or product in your posts. Write about your knowledge on the subject or product that the PR has presented to you.

Also be creative. Camwhoring can be in in 2008 but it may soon turn passé in 2009 or 2010.

For example, say you are female blogger invited to a movie screening by a razor blade company launching a product for men.

Yes, I understand why the PR or marcom person would invite you because your photos standing next to the brand posters will get you all the male audience to your blog.

However, you can go one step further by describing in your blog how you prefer your boyfriend’s clean shaven and have those afternoon bread stubs irritate your skin.

Not only you have the photos to prove that you look good, you have the post to show how smart you are.

(PS: Attached photo is Sabrina from Sabrina.sg. She’s one of the few friends that will let me make use of her photos freely to make fun of her.

She is also a good blog theme designer, especially for Drupal for which I have still no idea how to use.

Come to worst, I will just get another “I hate you Aaron Koh” post from her.)

Comments

Princessa said…
I feel abused... Oh well.

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …