Skip to main content

Media Interview Tips for Startups

It seems Singapore startups are being misinterpreted by the media.

For example, Leonard Lin felt he was misinterpreted and misrepresented in the local media. Leonard has since commented on the interview.

The interview can be found here.

SGEntrepreneurs has written a post on how to deal with negative media coverage.

However, I feel that positive coverage can be achieved during the interview itself.

Here are some tips from PR side.

1. Set an objective for the interview

It can be quite exciting when a journalist call up for an interview.

The journalist would have set in place the story angle for the interview before the call, but it is important for you to set an objective.

For example, you could set your goal of the interview from your start-up point of view is to increase the awareness of your solutions and services.

2. Create three key messages

In preparing for the interview, you should consider drafting three key messages that you want to see in print.

These three messages should support your objective above.

The messages could be about highlighting your solutions benefits, why you are different from the rest, etc..

3. Do a Face-to-Face Interview

If this is your first interview with the journalist, it is strongly recommended that you do a face-to-face interview rather than a phone interview.

F2f allows you to meet the journalist in person and judge her/his facial expression and body language during the interview. This is important as it helps you to understand if what you are saying makes sense or is of interest to the journalist.

Furthermore you can take the opportunity to handover your namecard to ensure that your name is spelt correctly.

Phone interviews are quite impersonal and if it your first time talking to the journalist, you might end up being misquoted. 

In addition, offering the journalist a cup of coffee could be the start of a good media relations that would spill into long term benefits too.

4. Bring a third party to take notes

If you do not have a dedicated PR person or PR agency, bring somebody from the office to take down notes.

You want to concentrate on the interview and not trying to remember what you are saying to the journalist.

Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …