I was at Tweet Tuesday organised by Claudia Lim and Kelvin Lim.

Laurel Papworth, a social media strategist, based in Australia was in town to give a two day talk to government officials in Singapore also attended Tweet Tuesday.

Laurel highlighted it is a norm for companies to ask her about the ROI – Return of Investment – of participating in Social Media.

Laurel not only provides some answers, she also raise the question of COI, or rather the cost of inaction from the brand not participating in Social Media today!

Here’s a short video of Laurel explaining the ROI and COI in social media.

You can follow Laurel’s tweets at @silkcharm at Twitter.


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