Traditional media are jumping onto the Twitter bandwagon by creating a Twitter account and updating it via their RSS feeds.

However, traditional media could be flouting Twitter’s rule on spam and could be ban from the site accordingly.

From Twitter,

*Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are:

  • If you have followed a large amount of users in a short amount of time;
  • If you have a small number of followers compared to the amount of people you are following;
  • If your updates consist mainly of links, and not personal updates;
  • If a large number of people are blocking you;
  • The number of spam complaints that have been filed against you;
  • If you post duplicate content over multiple accounts or multiple duplicate updates on one account
  • If you post multiple unrelated updates to a topic using #
  • If you repost other user’s content without attribution.

Take a look at ChannelNews Asia twitter account and it seem to be violating Twitter’s rule #3 on spam: If your updates consist mainly of links, and not personal updates.


CNN Brk News however do have some personal updates.  Rather than just links.


Those who are thinking of looking at using Twitter as a channel to spread their online links should also read Twitter’s rule on spam first.

The suspension of the account can be embarrassing to the brand!


  1. DK  

    April 20, 2009 at 4:34 PM

    I think the Channelnewsasia twitter account wasn't created by CNA. I might be wrong.

  2. Aaron Koh  

    April 20, 2009 at 5:08 PM


    I am not even sure if Twitter will enforce their spamming rules unless people complain.

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