Skip to main content

The “horseless carriage” phase of social media – Content Nation

I am currently reading Content Nation. I believe this book have to be a must read for all those looking at social PR as a second career of their PR life.

Content Nation does not just focus on the tools and tell you how good these tools are, it also look back at the history of communication to see how social media have evolved to what it is today.

Indeed, as Content Nation suggests, we are in the “horseless carriage” phrase of the social media evolution.

When the first “horseless carriage” was invented, it was designed to look like a carriage.

This implies that because social media on the Internet is still so new, many of us still expect social media to behave like how traditional media.

From a PR perspective, we want social media to have the same credibility as what expect from traditional media before we approach social media.

I find this argument of credibility especially when it is said by advertising or marketing people who argue that traditional media is expected to give them good positive coverage because they put money into the print publication.

We expect social media to all put their names to the medium, as anonymity is a sign of trying to hide from the facts.

However, the advantages of the “horseless carriage” to the consumer only resulted in it transform to the automobiles we have today.

We design roads for the automobiles and laws for which is relevant to the  automobiles. “Horseless carriages” then could only use roads if there were “lamps in front of them”.

Thus the benefits of social media will one day so prevalent to the consumer that we design our expectations around what it is rather than around the expectations of traditional media.

Hence, it is better to get your hands dirty now before social media becomes mainstream and you are left behind.

Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …