“In personal recommendations we trust” says Singaporeans too

I recently blogged about the Nielsen Global Online Consumer Survey that showed personal recommendations were the most trusted globally.

In a recent article at Marketing-Interactive on the Nielsen Global Online Consumer Survey, Singaporeans have highlighted that they too trust personal recommendations the most.

Wrote John Davidson of Marketing-Interactive,

In Singapore the results were fairly similar, except that editorial such as newspaper articles was the second most trusted form of advertising (80%), after personal recommendations (93%).

In comparison, newspapers were ranked 4th globally. I wonder if the print publishers and PR agencies caught this statement as this shows the importance of Singaporeans looking at newspapers as a trusted source.

With personal recommendations still ranked as number one in Singapore, are the big brands here ready to take social marketing to the next steps?

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