Finding it hard to inform your engineers what the client or customers want or need in the next version of your solution or product?

Seth Godin suggest that you use a your video recording device in your mobile phone to ask you customer and replay it to your engineers.

Wrote Seth,

How do you get your boss to approve something, the customer service people to understand the pain a system is causing or the folks in engineering to see things your way?

Powerpoint was invented for this precise function, and we all know what's become of that.

Here's a new way that's extraordinarily effective: Make a video.

Invest an hour and suddenly, it's not you who's talking, asking, complaining or being ignorant. It's your customers.

An example would be of this Google video asking New Yorkers what they a browser is.


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