Skip to main content

Preparing For A Blogger’s Interview

Taggo is currently one of my clients and I am lucky to have the spokesperson, Aneace Haddad, to be open about being interviewed by traditional media and also the by bloggers.

I have managed to schedule a few blogs interviews with Aneace and I have been able to execute using experiences from my media, PR and social media out-reach to help the blogger and the client with the interview.

For a successful blogger pitch, you need to think of the following

1. Read the blog and understand what they blog about

This isn’t rocket science but I had of many stories from bloggers that PR folks fail to read their blog and mass email them.

The mass email isn’t a good thing because it shows that the PR is randomly trying to spread the message in hope that one of out of the 1,000 BCCed email send out turns into a successful interview and placement.

That’s a success rate of 0.01%.

But why don’t make it 100% by identifying the right blogs for your pitches?

For Taggo case, we have identified three start-up blogs and the pitch to them is about Aneace’s experiences about entrepreneurship.

One of the these blogs focused truely on entrepreneurship and our pitch was about the topic that the blog wrote about.

The other blog focuses on web startups and is the perfect blog to target as Taggo is being position as a Web 2.5 – platform as a service – startup and you don’t hear much Web 2.5 start up these days.

2. Provide the blogger with as much non-textual content as possible

The amount of words and photos you can put in print is confined to the size of the page, or also known as the estate space. Usually an A4 size page contains about 800 words and if you looking to put a photo, it reduces the number of words.

Then came the Internet and in the Web1.0 days, the ezines creators were talking about about the unlimited estate space that you could play with online. Of course, print publishers were quick to denounce it by arguing that nobody would want to scroll down a bottomless webpage.

The problem then with Web1.0 was that photos and videos requires the web master to consider bandwidth and storage space.

But in Web2.0, the blogger could sign up for a free hosting photo or video site and just use the bandwidth from that site. Think YouTube and Flickr.

Still, I still hear bloggers highlight that one of the biggest problems of attending an event is that the event organiser expect the blogger to be a writer, photographer and videocamera person. An all in one.

But if PR is to facilitate the media or the blogger, shouldn’t they be helping with the photos, audio and visual aspect of the content creation to help these content creators?

As such, for one of the successful bloggers interviews, I have created a photo pack that the blogger can use  for the interview blog post. I have also provided descriptions to the photos which the blogger can used in the interview post.

I might even suggest to the client that for the next quarterly meeting with his partners that we do a quick 2 min video for him to talk about Taggo.

This is also important for Bloggers Events. Most of the time, I recommend that I help with the photo taking and I eventually post the photo on a album in Facebook which the invited bloggers can use for their blog post.

All the bloggers need to do is cut and past the image link.

This is good for the bloggers because if they are consistently taking photos, it means they will be behind the camera and only a few photos might show them being there.

So why not extend an helping hand to the blogger and help her/him take the photo instead?

3. Keywords rather than key messages

In the traditional PR world, the spokesperson is usually trained to add in key messages in their interviews, be it for print, audio or video.

Key messages are great for this medium because the medium is delivered to the audience.

For blogs or Web, the medium is being searched for rather than being delivered and it is keywords that determine what appears on the search engine.

For bloggers’ interviews, my prep to Aneace was to think of the keywords that he would like to see appear in search results.

This is important is because you want to also targeted searches to reach the blog when the keyword is entered into a search engine.

Keywords have to be unique so that it lands onto the blog.

This is also beneficial to the blogger because he/she might get new set of audience as a result of these keyword searches.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?