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3.412 minutes with A L V I N O L O G Y

He updates his blog daily and will post anything that catches his attention. A good blog post to him is one that makes full use of the multimedia aspect of the online medium.

Social PR catches up with Alvin of Alvinology to find out more about the blogger and his blog.

Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?

Alvin is a 100% geek who spends a lot of time surfing the web.

Alvinology is a light-hearted blog and the content is totally random, ranging from things Alvin experiences to web gossip – basically anything that catches his attention.

What are you? In ten (or so) words, you would describe your blog as: …

Random, hyper-local, geeky.

Why do we need you? Why is your blog different? What makes it stand out from the crowd? Why is it special?

I update on a daily basis, which is rare. I also try to include as much hyperlinks, videos, photos and graphics elements in my entries as best-suited to make full use of the web platform.

Editorial Deadline? Ie when should PRs NOT call?

I don't see an issue here... welcome to contact me anytime.

Features list? Do you have one, and if so, where can we get it, and can PRs still pitch to you ideas that aren’t on the list?

I am not blogging for monetary gains or freebies from PR agencies, but more out of interest and cos it's related to my job in online marketing. Hence I am open to ideas and pitches, and will reply if they interest me.

Perfect story? First, what kind of stories does your blog run? Second, what kind of PR-generated or PR-related stories have a chance of getting a run in your blog?

It's quite random... basically whatever catches my attention. For PR stories, the product or service has to interest me first. I have a leaning to tech, travel and food stuff.

Contact? What’s the best way for PR to contact you, email or phone best?

Email is the best. or other social media channel like facebook and twitter. I am online most of the time.

What kind of stories make a great blog post?

Good photo ops, graphics, videos, other multi-media element. Else might as well read a newspaper.

If your blog was an animal, it would be a …?

???? Monkey??? That's my Chinese Zodiac.

Do you do lunch/dinner/junkets? Why or why not?

Depends. I am not prone to attend event because there's free food and drink. Primarily, it's the focus of the event that matters most.

Complete this sentence: You wish that PR would…

Sponsor some of my travel man. I love to travel, but it's hard on the wallet. Kidding... will be great if PR contact me more. :)

What stories will your blog be watching closely this year?

Let's see how things go, day-by-day. That's the spirit of my blog anyway.

If you were a great novel, you would be…

Freakonomics. I prefer non-fiction books.

You can find out more about Alvinology at

About 3.412 minutes with [insert blogger's name]

3.412 minutes with [insert blogger's name] is to help the communications industry with a greater understanding of the prominent bloggers they look to engage for their campaigns.

This feature also allows bloggers to share more about their blog and themselves to the communications space.


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