Skip to main content

4 basic rules of blogger engagement

Jay Baer of Convince & Convert wrote an interesting post about the differences between bloggers and reporters.

His post can be found here but the main points can be found here. My comments can be found below.

  • Bloggers are self-made
    Social PR: Most of the bloggers here started their blog from 0 readers to a few hundreds to thousands over the years.

    They create content that are of interest to them not because the brands tell them that it is important to write about them.
  • Bloggers are time-starved
    Social PR: Many PR agencies often in the name of cost savings would like to combine their press conference to get bloggers in during the day.

    Unfortunately, most bloggers have a day job and are often unable to attend during the day.

    So it is important to understand this time factor.
  • Bloggers need traffic and influence
    Social PR: Most of the blogger engagement in Singapore can be summarized in two activities, press releases and events.

    However, most agencies fail to ask themselves how does this relate to more traffic and influence for the bloggers.

    Usually after the event, most agencies would just do a clipping report and send it to their client. That benefits the client but how does it benefit the blogger?

    Agencies should repost the bloggers’ posts on their website or the brand’s website.

    In engaging bloggers, besides just providing content, the agencies should look at they also bring traffic and influence to the bloggers.
  • Bloggers want to co-create content with you
    Social PR: Again, this is an area where most agencies fail and taken the “this is my client’s content and please post about it”.

    The current interviews that I have conducted with bloggers showed that they are willing to participate as it is co-create content with me.

    In return, I link them back and this not only bring readers to their blog, but also increase one more linkback to their site. Linkback is important part of improving their pagerank.

Comments

LEon said…
Thanks for sharing the four pointers for handling the bloggers and I agree that make perfect sense.

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …