Skip to main content

Debunking Five Social Media Myths blog debunked the five social media myths and I agree with all of them.

Here are my thoughts.

Myth 1: E-Mail Is Dead

Over my dead body and email is far from dead. In fact, if you are looking to increase awareness of your social media campaign, email is by the most effective way to reach out to your database.

Why? Simply because it is easier and more effective for somebody to click a link to the social media platform from an email than for the campaign to made via print or even an online ad.

Most of the fan pages that I am responsible usually see spikes in fans joining the page when an edm goes into the mail box of the targeted audience.

Email isn’t dead, it is striving form of communication and social media needs it to very badly.

Myth 2: The CEO Needs to Blog

Blogging is tough and lots of CEOs I am aware off can’t sit down for 15 mins to string a 300 word post.

I recently approached a CIO who promised to participate in my FST interviews and for the last six months I have been chasing him and his PR team for the answers and each week the reply I got is that the CIO is working on questions.

At the end of six months, the CIO said he had no time to answer 10 questions. Shocking it took him six months to realise he had no time for 10 questions.

Blogging is also tough for CEO and it really isn’t easy to blog.

My suggestion to these CEOs and their PR team is to take on the newsroom2.0 approach where you get me to interview the CEO and feature the posts as a third party report.

It solves the CEO problem of the time issue and it removes the stigma of having a ghost blogger as the blog post will openly say that the CEO is being interviewed by me.

Myth 3: MySpace Is Where the Young People Hang Out

Many think social networks are for young people and this is not really true.

For one of my successful fan page of more than 1200 fans so far (No advertisement but with pure constant content delivery), 61% come from the age group of 25-34 and 16% from the age group of 35-44.

A recent Pew Internet survey found:

“The median age of a Twitter user is 31, which has remained stable over the past year. The median age for MySpace is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.”*

Myth 4: Social Media Communication Is Informal

Formality is important to social media because it represents your brand.

Imagine the perception if you used Singlish in trying to be local in your social media communication.

Even in my communication to blogger, I placed importance of being formal to the bloggers as it creates the proper perception of being a professional.

This blog itself can be quite formal.

Remember, perception is reality and your tone of language can create the right/wrong perception for your brand.

Myth 5: It’s Going to Go Viral

Not all of you social media activities are going to be viral, regardless of how big your brand is.

The more you focus on hardselling your brand, the less chance of it going to be viral.

To go viral, you  need to ask yourself why would the next person want to share the link to your social network site to their friends.

Would you post it on your own blog or  share it on your own personal Facebook account?

One thing i learn is that the more amateurish the effort and less hardsell, the chances of the social media activity goes viral increases.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?