Philippines' no 1 ladies’s man evolving into a technological singularity.

Social PR catches up with Philippines Blogger Mike Abundo on his “Gamechanging” blog.


Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?

My name is Mike Abundo, and my blog is called The Mike Abundo Effect. My blog's title comes from a phrase coined by PR guru Steve Rubel, in reference to Filipinos' rapid early adoption of YouTube.

What are you? In ten (or so) words, you would describe your blog as: …

The Mike Abundo Effect explores the rapidly growing intersection of technology and media, and how that intersection is changing your world.

Why do we need you? Why is your blog different? What makes it stand out from the crowd? Why is it special?

“Mike is truly a leading advocate for the responsible use of technology in everyday life. He has proven himself time and time again as a voice of reason in a sea of gobbledygook and technical chatter that continue to flood the multimedia channels of our modern lifestyles.” — Cesar Tolentino, Former Research Director, XMG Asia Pacific.

Editorial Deadline? Ie when should PRs NOT call?

In today's real-time news cycle, editorial deadlines are an outmoded concept. I'm always blogging and tweeting. If you call and I don't answer, just shoot me an email.

Features list? Do you have one, and if so, where can we get it, and can PRs still pitch to you ideas that aren’t on the list?

If it's somewhere in the intersection of technology and media, tell me about it.

Perfect story? First, what kind of stories does your blog run? Second, what kind of PR-generated or PR-related stories have a chance of getting a run in your blog?

We live in a time when gamechangers come up every day. If your product/service/event isn't gamechanging, it will get lost in the shuffle.

Contact? What’s the best way for PR to contact you, email or phone best?

Email first. Calls later.

What kind of stories make a great blog post?


If your blog was an animal, it would be a …?

Whatever species humans evolve into after the technological singularity.

Do you do lunch/dinner/junkets? Why or why not?

Do I let girls pay on dates? Sure, if they insist. That doesn't mean I'll sleep with them. ;)

Complete this sentence: You wish that PR would…

Read my damn blog before pitching crap I don't care about.

What stories will your blog be watching closely this year?

They say social streams are the future of the Web. I'd like to see where that trend takes us.

If you were a great novel, you would be…

Brave New World by Aldous Huxley. We're heading for a brave new world -- and if you're reading my blog, you're coming with me.


  1. Mike Abundo  

    January 26, 2010 at 7:27 PM

    Thanks for the interview, Aaron! Keep changing the PR game! :)

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