Skip to main content

The Mike Abundo Effect on the 3.412 Interview

Philippines' no 1 ladies’s man evolving into a technological singularity.

Social PR catches up with Philippines Blogger Mike Abundo on his “Gamechanging” blog.


Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?

My name is Mike Abundo, and my blog is called The Mike Abundo Effect. My blog's title comes from a phrase coined by PR guru Steve Rubel, in reference to Filipinos' rapid early adoption of YouTube.

What are you? In ten (or so) words, you would describe your blog as: …

The Mike Abundo Effect explores the rapidly growing intersection of technology and media, and how that intersection is changing your world.

Why do we need you? Why is your blog different? What makes it stand out from the crowd? Why is it special?

“Mike is truly a leading advocate for the responsible use of technology in everyday life. He has proven himself time and time again as a voice of reason in a sea of gobbledygook and technical chatter that continue to flood the multimedia channels of our modern lifestyles.” — Cesar Tolentino, Former Research Director, XMG Asia Pacific.

Editorial Deadline? Ie when should PRs NOT call?

In today's real-time news cycle, editorial deadlines are an outmoded concept. I'm always blogging and tweeting. If you call and I don't answer, just shoot me an email.

Features list? Do you have one, and if so, where can we get it, and can PRs still pitch to you ideas that aren’t on the list?

If it's somewhere in the intersection of technology and media, tell me about it.

Perfect story? First, what kind of stories does your blog run? Second, what kind of PR-generated or PR-related stories have a chance of getting a run in your blog?

We live in a time when gamechangers come up every day. If your product/service/event isn't gamechanging, it will get lost in the shuffle.

Contact? What’s the best way for PR to contact you, email or phone best?

Email first. Calls later.

What kind of stories make a great blog post?


If your blog was an animal, it would be a …?

Whatever species humans evolve into after the technological singularity.

Do you do lunch/dinner/junkets? Why or why not?

Do I let girls pay on dates? Sure, if they insist. That doesn't mean I'll sleep with them. ;)

Complete this sentence: You wish that PR would…

Read my damn blog before pitching crap I don't care about.

What stories will your blog be watching closely this year?

They say social streams are the future of the Web. I'd like to see where that trend takes us.

If you were a great novel, you would be…

Brave New World by Aldous Huxley. We're heading for a brave new world -- and if you're reading my blog, you're coming with me.


Mike Abundo said…
Thanks for the interview, Aaron! Keep changing the PR game! :)

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …