Skip to main content

Muthu The Firefighter Isabelle in 3.412 minutes

You can call her Muthu the firefighter if you bump in today’s featured blogger Isabelle at the popular night club.

Social PR chats with Isabelle to find out why she likes cows so much.


Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?

I am Isabelle.

But you might also know me by my more provincial sounding Chinese name "Xiaoyun". Or "Muthu the firefighter" if you bump into me in clubs when I am high or not thinking staight.

My blog "Isabelle Neo" is named after me and "weecloud" is just a word play on my chinese name.

What are you? In ten (or so) words, you would describe your blog as: …

I am a dreamer and an escapist with a quirky take on life. I blog about topics that interests me, in particular food, fashion, beauty, entertainment and travel. In addition, you also get to view the daily humdrums of (my) life through my eyes. 

Editorial Deadline? Ie when should PRs NOT call?

I was a public relations executive before and I am aware of the challenges that come with the job. As a result, I can completely empathize with the PRs. Although I'd prefer an email (, I'd understand if there is a need to call me. Just excercise your common sense, get straight to the point and don't force me to write it if I am really not interested.

Features list? Do you have one, and if so, where can we get it, and can PRs still pitch to you ideas that aren’t on the list?

Go ahead, and I'll decide if it's relevent.

Perfect story? First, what kind of stories does your blog run? Second, what kind of PR-generated or PR-related stories have a chance of getting a run in your blog?

Generally, topics on beauty, fashion, travel and entertainment (night life) interests me. My readers also love a good laugh, so if you can find a humourous angle for me, you get a higher chance of getting a run.

Tip: Take a nice picture of me at your event and your chances of me featuring it on my blog would be upped. Use photoshop if you have to. LOL.

Contact? What’s the best way for PR to contact you, email or phone best?

Email or SMS

If your blog was an animal, it would be a …?

A cow!! A warm, furry cow with brown spots and long, curly, mascaraed eyelashes.

You will notice that I make a lot of cow references in my blog (email, title etc). I love cows because in my memory, cows are beautiful, warm, animals with brown spots that are always grazing grass. To me, they represent freedom and the celebration of life. My life.

Do you do lunch/dinner/junkets? Why or why not?


Complete this sentence: You wish that PR would…

I have no comments given my relationship with the industry

What stories will your blog be watching closely this year?

Fashion related and more travel related stories. I will also be doing some fun stuff in SauceINK - a new online fashion lifestyle magazine.

Oh I'm also thinking of gaining 100kg and adopting 3 African kids, and perhaps move to New Zealand to pluck apples. Look out for those

If you were a great novel, you would be…

Written in hieroglyphs :D


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …