Skip to main content

OCBC shows in real life you don’t get the cake

The advertisement showed the daughter preparing a drawing to give her mother for her birthday.

A caring bank teller sees the drawing and surprised the family with a birthday cake.

Why did OCBC do it? Because their tagline is “It’s our pleasure to serve you!”

Is such service for a real? A blogger found that in real life, you don’t get your cake at OCBC on your birthday.

Kitchen Tigress wrote, “After an eternity, the bank teller lady who went off to consult her supervisor emerged from the internal bowels of the bank.

“'We don't have any cake . . . . It's just an advertisement . . . .' 'If you don't give customers birthday cakes, why do you advertise that you do?' She went back to her supervisor.

“Tick, tock, tick, tock . . . . After another eternity, she came back, this time with a bright yellow shopping bag. Would I like the shopping bag instead? 'That's not a cake,' I said. NO CAKE! NO CANDLE! NO GOOD! She disappeared behind the door again.”

Kudos to the ad man who made this ad so real.

Do we expect ads to reflect real life? For the OCBC ad, the expectation was there.

The manager at the branch made a big PR mistake by saying “It’s just an advertisement”.

For if the birthday cake only exist in ad land, the tagline “It’s our pleasure to serve you!” is a fantasy.

This also highlights that every customer has a potential to be a content creator. As this means that your front line staff have to be trained to know how to handle such requests politely. How much would a small cake anyway.

So the customer was a blogger and blogged about it, if the corporate team at OCBC is reading the post, how should they respond to it?

The first thing they shouldn’t do is to blame the blogger for making the unusual request.

The next thing they should do is to wish the blogger a belated birthday and share with the blogger that her request was unique.

Next, share with the blogger that the bank manager should have responded quickly to request as it would have been that it was OCBC’s pleasure to have served her.

Maybe this will open up a new customer service for OCBC and offer a cake to every customer who asked for it or make that effort to surprise their customers on their birthday.

That would be a great follow-up to the advertisement and it would generate positive word of mouth.

What’s the cost of a cake compared to positive branding to the bank?

As of writing this post, show that there were 50 re-tweets of the link, 76 shared on Facebook, 63 “like” the post, and 67 comments made on the post.

A total of 378 clicks to the post, 219 from Singapore, 77 from others and 49 from the US. The rest made one or two clicks from other part of the world.

The blogger did get her cake though.

So you do get a birthday cake at OCBC on your birthday but the taste bittersweet.

Image from


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?