Skip to main content

Daily average SPH newspapers circulation for August 2006, August 2007, August 2008 and August 2009

I was asked by an overseas client to check out the circulation rate of SPH newspapers for a project. Interestingly, SPH have been showing the daily average SPH newspaper circulation for the month of August since 2006.

The PR community would love this figures for their clients.

  Aug-06 Aug-07 Aug-08 Aug-09 Aug 06 to Aug 09
Tamil Murasu 10,200 11,700 14,400 14,100 38%
The Business Times 30,400 34,500 35,700 38,300 26%
Shin Min Daily 122,600 116,600 139,600 136,500 11%
Berita Harihan 62,500 61,800 62,000 60,900 -3%
The Straits Times 388,500 387,800 389,300 374,500 -4%
Lianhe ZaoBao 183,000 174,500 176,000 174,500 -5%
The New Paper 111,400 110,800 109,300 104,900 -6%
The Sunday Times 402,600 384,500 382,200 371,900 -8%
Lianhe WanBao 123,900 122,400 107,200 101,900 -18%

Interestingly, the biggest gainers in terms of circulation from Aug 2006 to August 2009 is Tamil Murasu which grew 38%.

The Business Times saw its circulation grow to positive double figures of 26%.

However, it is the English papers that are seeing decline with The Sunday Times dropping by 8%.

My client went on to estimate that with a population of 4,839,396 and with taking an average of 40,000 new borns each year, there will be 840,000 below the age of 21.  So this means, only 8% of Singaporeans adults read The Straits Times.

This are just uneducated and rough estimations but my client did point out that, according to Nick Brucher, there are about 1,942,880 Facebook users from Singapore.

Go figure.

.

Labels:

Comments

Anonymous said…
Circulation figures mean number of copies sold which does not equate to number of readers.

Each household buys 1 copy but read by X number of members?
February 24, 2010 at 3:11 PM
Anonymous said…
Your client's calculation is flawed. So long as a person is literate, he can read the papers even if he is below 18. And most importantly a newspaper can be read by multiple readers. Even if there are more than 1 million facebook user, not everyone of them will be accessed everyday.
December 6, 2011 at 9:30 AM
Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more