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Agency Monday with BondPR

Social PR chats with Tom Burgess of Group CEO BondPR to find out why he sees his agency as a giraffe.

Tom Burgess, Group CEO BondPR

Who are you? Ie what are the names of the people on your team?
The key people are: in Singapore it is Kunalan and James, in Sydney it is Kayleigh and in Europe it is Tom, Helen, Sophie and Paul

What are you? In ten (or so) words, you would describe your agency as: …
Experienced, professional, international, active campaigns in 50 countries, cost effective, part of your team

Why do we need you? Why should new clients go to you?
If they want good local results that visibly contribute to their success and want to reach multi-country markets through one point of contact

Contact? Who’s the best person on the team for new business?
That will be me, though I am based in London,  in Asiapac contact Kunalan in Singapore or Kayleigh in Sydney. Firstname(at) 

Best Pitch or Campaign? Please highlight your best pitch or campaign.
Regus campaign as it covers 30 countries in three continents , a challenge but one we can meet. Also we were in the final shoot-out against another well established international agency

If your agency was an animal, it would be a …?
Giraffe, as can reach places other agencies can’t reach (campaigns running in 50 countries) and also can see above the rest of the crowd plus we don’t eat humans.

Convince an alien just landed from outside the Asia-Pacific, who has only a basic understanding of PR, as to why your agency is better than its rivals?
We understand many languages and cultures so should be able to understand Alien needs and translate them to AsiaPac market, He or she (or maybe be neither) has come a long way and we can help them go a bit further!

Complete this sentence: You wish that you audience would...
Would stop laughing at my jokes and pay attention,  then just sign here

If someone wanted to get a job with you guys, how would they go about it?
Just email tom(at)

If you were a great novel, you would be…
The Lion, the Witch and the Wardrobe, by CS Lewis, exciting, fun, fantastic adventure, not too serious, could have hidden meanings (!)  but keeps pushing on to the happy ending.


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