Skip to main content

SMRT “Fail” Bus/Train a joke in Twitter-verse

A flash design to show that Singapore Mass Rapid Transit (or SMRT ) is green has become a big joke in Twitter-verse.

Bloggers and Tweeters in Singapore have highlighted the similarity between the new SMRT design and the classic “Fail Whale” that appears on Twitter whenever the social networking site is overcapacity.

One has to wonder how up-to-date are the folks at SMRT with the trends in social media. Otherwise, could it be SMRT’s attempt to poke fun at the social networks?

The “failure” references do not bode well for SMRT in social media or the brand as the public transport provider was recently under fire for their lapse of security that resulted in the vandalism of their trains and increase complains about the over-capacity of SMRT public transports, especially the trains.

Personally, I have been abroad and 3-5 minutes wait for the next train is a luxury. I recently took KL Transit and one often have to wait 15mins or more for the next train.

But leaving the brand to jokes and attack from social media is something not to be discounted. The biggest problem is that when something is on the Internet, Google never forgets. This failure doesn’t bode well for SMRT’s image.

Twitter Fail Whale has become an icon with the Web2.0 universe.

See the butterflies lifting the bus? Butterflies = Bird, Bus=Whale = Fail?

Or the SMRT Train…

Just like Twitter Fail Whale, he new SMRT drawings have been “vandalised” to highlight the similarity.

From Digital LIfe Fan Page,




Anonymous said…
Just a question.. Does SMRT have an official Twitter?
Aaron Koh said…
Don't think so. Got FakeSMRTCEO though.. lol

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …