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Next wave of Facebook marketing – Allowing online Fans to “like” physical venues as seen in Coca Cola Village

Coca Cola recently implemented a real physical “Like” box at the Coca Cola Village in Israel that allowed fans to “Like” real places and automatically update the status on Facebook. This shows that Taggo, a client of Social PR, is moving in the right direction in allowing brands to identify and reward online Fans offline at a physical venue.

Wrote Adland,

The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a ‏ bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then "like" activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer.

I recently blog about online Fans wanting to be identified and rewarded offline and RFID seems to be the technology that will facilitate it.

The official launch for Taggo is on track for mid-September. The soft push for retails stores have been working with the brands signing up to use Taggo to reward their Facebook Fans for just being, well, Fans. The announcement of the participating brands will be announced at the same time.

All I can say is that those looking for demo can either choose between beer, shisha, ice-cream, Pedicure or a new hairstyle.


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