Skip to main content

Old Spice sales show social media need offline promotions to succeed

The Old Spice viral videos might have been the talk of social media but what does this mean for sales?

SymphonyIRI, Advertising Age research, found that sales for Old Spice during the launched of their viral video increased by 30% compared to the year before but dipped 30% from the previous period.

Advertising Age also wrote that sales increased by 107% vs the prior year in June 2010 when P&G offered coupons for a “buy one get one free” promotion.

What if P&G combined its success on social media and that of traditional offline promotions?

The Old Spice Facebook Page has about more than 800K Likes, but how can P&G, using the same ideas of coupons, reward their fans?

One of the ideas that Taggo came up with after discussions with clients is that such brands that have booths at the retail stores but don’t own or control the POS can make use of the netbook mobility of identifying and rewarding online Facebook Fans offline at these booth.

And instead of these traditional one-for-one coupons, P&G could do something different and refreshing.

For example, P&G could update the Old Spice Facebook Page to say that female Fans who buy Old Spice at participating booths can get a free bouquet of rose or a set of premium chocolate. Which female Fan wouldn’t want to buy something to make their partner smell nice and at the same time be rewarded at the same time?

Or the reward incentivise male Fans to buy more Old Spice. For example, male Fans who buy Old Spice today and is identified as a fan gets a chance to win tickets to a premium sporting event. Taggo provides clients with a report to show the name of the Fan who tap, on which date and on what time. The more taps the fan makes, the higher the chances of winning the tickets. Of course, each tap has to be accompanied by a sale.

As Taggo provides brands with the capabilities to identify and reward online Facebook Page Fans offline at the point of sale, it also gives the brands the flexibility to creative on what to reward their Fans.

How are you rewarding your Fans today?

Labels:

Comments

Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more