Skip to main content

Old Spice sales show social media need offline promotions to succeed

The Old Spice viral videos might have been the talk of social media but what does this mean for sales?

SymphonyIRI, Advertising Age research, found that sales for Old Spice during the launched of their viral video increased by 30% compared to the year before but dipped 30% from the previous period.

Advertising Age also wrote that sales increased by 107% vs the prior year in June 2010 when P&G offered coupons for a “buy one get one free” promotion.

What if P&G combined its success on social media and that of traditional offline promotions?

The Old Spice Facebook Page has about more than 800K Likes, but how can P&G, using the same ideas of coupons, reward their fans?

One of the ideas that Taggo came up with after discussions with clients is that such brands that have booths at the retail stores but don’t own or control the POS can make use of the netbook mobility of identifying and rewarding online Facebook Fans offline at these booth.

And instead of these traditional one-for-one coupons, P&G could do something different and refreshing.

For example, P&G could update the Old Spice Facebook Page to say that female Fans who buy Old Spice at participating booths can get a free bouquet of rose or a set of premium chocolate. Which female Fan wouldn’t want to buy something to make their partner smell nice and at the same time be rewarded at the same time?

Or the reward incentivise male Fans to buy more Old Spice. For example, male Fans who buy Old Spice today and is identified as a fan gets a chance to win tickets to a premium sporting event. Taggo provides clients with a report to show the name of the Fan who tap, on which date and on what time. The more taps the fan makes, the higher the chances of winning the tickets. Of course, each tap has to be accompanied by a sale.

As Taggo provides brands with the capabilities to identify and reward online Facebook Page Fans offline at the point of sale, it also gives the brands the flexibility to creative on what to reward their Fans.

How are you rewarding your Fans today?


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?