Skip to main content

Facebook users motivated by promos to LIKE brands, but sales conversion currently low

What motivates a Facebook user to LIKE a brand on their Facebook page?

A survey by ExactTarget and Co-Tweet showed that up to 40% of Facebook users surveyed would like to receive discounts and promotions. The top six reasons mostly included motivations like “freebies” and updates on “future sales”.

(Image from

The survey, however, found that the sales conversion to be rather low.

Wrote MarketingProf,

However, "liking" doesn't always lead to buying. Among Facebook users who like at least one brand, only 17% say they're more likely to buy after liking that brand on Facebook.

Most promotions by brands on Facebook pages are most similar or repeats of what is being offered to a normal customers. For example, some brands just post a newspaper ad targeted at the masses and say this is a special for Fans.

Another problem is that most promotions on Facebook pages are online based and we all know that most of the time, we rather purchase these promotions at the store.

The biggest problem, however, for brands to throw the online-to-offline sales promotions is that there is currently no way to identify these users who LIKE the brand’s Facebook Page.

Taggo looks to solve this problem by allowing brands to identify Facebook users who LIKE the brand pages at the physical venue. This means that more Facebook users who LIKE the pages will have the incentive to go down to the stores to make the purchase so as to enjoy the promotions. And, store customers have the similar incentives to LIKE the brand’s Facebook page.

For more information on how Taggo works, click here.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?