Skip to main content

The Bear Youtube video that cried wolf

Philips Electronics Singapore yesterday apologised for featuring a Youtube video of a “bear” let loose along Ulu Pandan Road. This Youtube video was part of a guerilla advertising campaign but send both the public and reverent authorities into a wild a goose chase for a missing bear.

Dutch electronics giant Philips is under investigation in Singapore after a marketing campaign for a new shaver triggered a search for a wild bear.

Philips issued a public apology after a fuzzy video of a bear-like creature was sent to a social-media website by a marketing firm on Wednesday, triggering a search by zoo officials -- armed with a tranquiliser gun -- and animal-welfare activists.

The "bear" was actually just a mascot pretending to rummage through a rubbish bin in Ulu Pandan, a residential and school district with pockets of thick foliage.

The same article also wrote that the Singapore Zoo and members of Animal Concerns Research and Education Society (ACRES)  went searching for the missing bear at Ulu Pandan Road.

The social media agency highlighted that it approached the Singapore Police if it was necessary for a license to conduct such a filming which was that it was not needed.

However, the agency should have taken an extra step to warn the Singapore Zoo, ACRES or any animal welfare agencies to inform them of this upcoming guerilla campaign.

In January 2010, Singapore Post had to make an official apology when it ran a guerilla campaign when it got a shadowy masked figure dubbed the Inkman to spray paint six post boxes. Concerned Singaporeans called the police to investigate these acts of vandalism.

The problem with such guerilla advertising campaigns is that while the purpose of it is to garner attention, it puts the targeted audience in a spot to decide whether such activity is an advertising campaign or really an act of malice.

As a result of Singapore Post’s spray paint activities, SMRT staff mistook graffiti found on one of their train for an advertising campaign in June this year.

What if a real bear was spotted and concerned Singaporeans called the Singapore Zoo but nobody believed it as the staff thinks its another “guerilla advertising campaign”?

Humans tend to over-react. Even when radio was the only form of broadcast, some listeners took the simulated news bulletin broadcast of the War of the Worlds took it as a real news broadcast with “1.7 million believed it to be true, and 1.2 million were genuinely frightened".

The bear video might have linked to Philips’ tagline of a “Close Shave”, the activity has put Philips into the pages of infamy of social media disasters.

Here’s the video.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?