Skip to main content

How the People’s Action Party can find its voice in social media

(Related post - How the opposition can find their voice in traditional media)

In this 2011 General Elections, more members of the People’s Action Party are getting their feet wet in the realm of social media to reach out to the “younger” generation.

Already, it seems that it is no easy walk in the park as recent gaffes have highlighted how wet behind the ears are their experience in social media.

One example is that of Senior Minister Goh Chok Tong making a tongue in cheek comment of the new candidate Tin Peiling being “treated for trauma”, only to be taken seriously by traditional media. As a result, Senior Minister Goh had to explain his comment.

Another example is that of the handler of the @PAPSingapore Twitter account replying to a follower that she should join the PAP.SG Facebook Page so she can look at more photos of new candidate Tin Peiling. As senior members of the PAP are trying to build Tin Peiling as a credible candidate despite her age, the reply from @PAPSingapore simply enforces public’s opinion that Tin Peiling is just a pretty face among candidates.

Yet, the handlers of @PAPSingapore fail to see the severity of making such statements, but chose to put blame on social media experts tweeting that they are not serious enough.

Though there is this fine balance between being too friendly and too formal but handlers of the PAP social media account must be aware that every statement they make is fair game for both the media, bloggers and tweeters alike.

They say in person to person communication, body language contributes a high 80% of the communication as compared to the words used. Unfortunately, in the world of pixels, typed text do not display any emotions, unless stated with emoticons.

Any words, even under 140 characters, will be immediately be perceived as a official statement. That is why media called Tin Peiling when the Senior Minister said she was tramautised.

The People Action Party is also underutilizing the full potential of social media. Currently, the Facebook pages of these politicians in white contain nothing more than photos of their visits to various part of Singapore. Like as if we need to be reminded that politicians are only interested in the neighbourhood when it is time for elections.

More can be done. For example, the new candidates could use this new media platform to allow us, the social media generation, understand what their views are and how we can interact with them. We want to know the person we are voting into politics and not where the person visited during election times.

What strengths can these new candidates bring to strengthen the foundations of Singapore?

What areas are these candidates looking to do to bring forth improvement to the lives of Singaporean?

Social media is the best platform yet which these 4G (fourth generation) leaders can make use to show that they are using new platforms to reach out to new generation of audience.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …