Skip to main content

How small business brands can overcome stagnant Facebook Fan growth for their Facebook Pages?

I have been visiting a couple of spas lately to look at their Facebook Pages and found that many of them face stagnant Fan growth.

With the number of Facebook Pages increasing exponentially, it isn’t surprising that even when you put content up there on a regular basis, organic fan growth can still go stagnant now because your content can be easily buried by other status updates that appear in the fan’s news feed.

The biggest problem with Facebook Pages is that it is extremely hard to find. Big brands have easier recall rates but the small brands are the one you most like forget when you reach home.

Here are some tips for small consumer business looking to overcome stagnant fan growth.

Tip 1: Get a username for your Facebook Page

When you set up your Facebook Page, you will get a long url of words and numbers. There is no way anybody will remember them. Search us on FB will be quickly be forgotten.

So if you have 25 fans or more, go to http://www.facebook.com/username to get a shorter URL for your Facebook Page.

Once you gotten your username for the Facebook Page, you can print Page name with a shorter url like fb.com/username. This shorten URL is a recently introduced feature by Facebook.

With a shorter URL, you can print it on your ad or collectorals.

Tip 2: Message your fans

A status update is good to communicate with your fans, but it could be buried in the news feed within minutes.

There is a update fans feature at the admin option that will allow you to message your fans directly.

Yes, some fans may not look at their Facebook Message inbox, but it is a better form of targeted marketing.

Tip 3: Think about the unconverted friend of the Fans

The fans who like your Page are already converted. But what about their friends who aren’t. Each Facebook user has an average of 150 friends or more. Make use of the social network to reach out to these friends.

This means that your communication have to be targeted at the friend. Get the fans to recommend their friends to like the Page.

Look at how you can use benefits to get the fan involve. Reward your fans for bringing in a friend.

Facebook Page marketing has reached a state of saturation and you have to look at it different angles. Just asking a customer to join a Page is no longer as easy as before as the novelty stage of Facebook is now a distance past.

Labels:

Comments

Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more