Skip to main content

Taggo Case Study–Switched from paper VIP guest list to social media based created word of mouth advertising for Flatline Productions

283087_239371192750813_209180925769840_872342_5761331_n

Flatline Productions at Azzura Beach Club in Singapore used Taggo to switch from a paper based VIP guest list to a social media based process that makes entry to the event easier and faster, and at the same time creates word of mouth advertising for future events.

How does it work?

Step 1 – Fans hear about the event on Flatline’s fan page.

Step 2 - They register their mobile number to get on the guest list, which creates a status update that friends will see, advertising the upcoming event and attracting new fans.

Step 3 – On the day of the event, guests go to the venue and give their mobile number to a clerk at the entrance. The clerk enters the number into a PC application to check that the guest is registered, which causes a second status update to appear on friends’ news feeds, advertising a future event.

What were the results?

Thanks to the viral process created by Taggo, Flatline closed their guest list in two days due to overwhelming response.

On the day of the event, Flatline cut the guest list verification process to a fraction of the time required by traditional paper based methods.

90 fans caused the Flatline status update to appear on the news feeds of an estimated 11,700 friends.

130 friends clicked on the wall post to discover the Flatline fan page.

282549_239360036085262_209180925769840_872251_4838095_n

Labels:

Comments

Corne de Jager said…
HI,

My Name is Cornel de Jager and i work for a European Media House. I have come across your sight and think it could be a great platform and opportunity to share content.

Is there perhaps an address that I can send Press related matters to?

My email is c.dejager at ohmtv.com
August 2, 2011 at 6:50 PM
Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more