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How did DBS Places campaign perform in Singapore?

DBS Places ended it run yesterday. As the check-in pages are public, it is easy to look at the resulting check-in among the DBS Places users.

According to Facebook, DBS Places had 31493 monthly active users. In Singapore, DBS Places record 508 check-ins.


Sour Sally @ Wisma Atria was the most popular check-in place for Singapore with 106 check-ins. However, check-ins do not represent sales made as you could check-in anyway near the area.

DBS Bank Shenton Way was the most popular check-in bank with 54 check-ins.

Here is a breakdown of DBS Places Check-in.

Places

Check-In

% of app users

Sour Sally

106

0.34%

El Toro

48

0.15%

Klapsons

38

0.12%

Spinelli Coffee @ Suntec

28

0.09%

Bobby's @ Chijmes

21

0.07%

Bobby's @ Cuppage

18

0.06%

Spinelli Coffee @ Velocity

17

0.05%

Spinellie Coffee @ Great World City

15

0.05%

Spinelli Coffee @ Hereen

14

0.04%

Spinelli Coffee @ Orchard Central

13

0.04%

Spinelli Coffee @ Forum

8

0.03%

 

Banks

Check-In

% of app users

DBS Bank (Shenton Way)

54

0.17%

DBS Bank (ION)

31

0.10%

DBS Bank (Plaza Singapura)

25

0.08%

DBS Bank (Millenia Walk)

20

0.06%

DBS Bank (Vivocity)

18

0.06%

DBS Bank (MBS)

17

0.05%

DBS Bank (RWS)

11

0.03%

DBS Places (Nex)

6

0.02%

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