Skip to main content

Chapsticks' War of Deletion with Facebook

Social media marketers should know by now that deleting of comments, especially negative ones, is a cardinal sin that will forever go into Google infamy. Chapstick, an American lip gloss, however, decided to test it out with fans - deleting negative comments about an awful advertisement which focuses a woman's other lips. 

Wrote Adweek

Blogger tries to reply on Facebook too. ChapStick deletes her comments. Others object to the image. ChapStick deletes their comments. ChapStick's ads with the line "Be heard at Facebook.com/ChapStick" start to look foolish. People keep commenting. ChapStick keeps deleting. People get angry. ChapStick gets worried. The image isn't even that big of a deal—it's ChapStick's reaction to the criticism that galls. "What asses," people say of ChapStick (get it?). People start commenting about why they can't see their old comments. ChapStick can't keep up with all the deleting. Comments are getting through, and they're nasty. 

Chapstick has since deleted the ad from the web site and apologised to their fans. 

The irony of this was that the campaign tagline was "Be heard at Facebook.com/Chapstick" but of course Chapstick only listens to the good things. 

The deletion of negative comments is like saying "no comments" as if there is something to hide. 

If Chapstick took the image earlier before deleting the comments, it would have avoided ending in bin of failed social media campaigns. 

Singapore blog-o-sphere was also recently up in arms against a TV advertisement that portrayed a fat woman being a loser because of her weight and weight lost being the solution.  


Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …