Ragu Sauce is the current brand that has come under the social media spotlight on how not to do social media.

Daddy bloggers are outrage that Ragu Sauce is spamming them on Twitter and labeling these dads as lousy cooks in a Youtube video.

Wrote Joey of Jabna Media,

Their first error was to spam bloggers with tweet mentions on Twitter with a link to the video below. The second problem is the message and tone of the video paints dads as inept and clueless when it comes to cooking for the family. Thirdly the video directs people to the Ragu Sauce Facebook page where the brand totally ignores the situation.

CC Chapman, one of the Daddy Blogger, who got the “friendly” twitter message from Ragu lamented about how Ragu Sauce discriminated Daddy Bloggers from the Mommy Bloggers especially in a campaign targeted at Daddy Bloggers.

Wrote CC Chapman,

If You Want to Engage Parents, Don’t Forget the Dads

A final point that only applies to brands who are targeting parents.

Last night when all this happened I noticed that there is a Ragu Ambassador program. I don’t know how long this has been going on, but they have 25 bloggers involved. Any idea how many men. ONE!

If your social media campaign targets the family, don’t forget the daddies too!


  1. skribeforti  

    October 10, 2011 at 6:30 PM

    This doesn't exactly paint those mothers in the best light either. Is this the best they could find to advertise their products?

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