Skip to main content

Ragu Sauce spams Dads and calls them lousy cooks

Ragu Sauce is the current brand that has come under the social media spotlight on how not to do social media.

Daddy bloggers are outrage that Ragu Sauce is spamming them on Twitter and labeling these dads as lousy cooks in a Youtube video.

Wrote Joey of Jabna Media,

Their first error was to spam bloggers with tweet mentions on Twitter with a link to the video below. The second problem is the message and tone of the video paints dads as inept and clueless when it comes to cooking for the family. Thirdly the video directs people to the Ragu Sauce Facebook page where the brand totally ignores the situation.

CC Chapman, one of the Daddy Blogger, who got the “friendly” twitter message from Ragu lamented about how Ragu Sauce discriminated Daddy Bloggers from the Mommy Bloggers especially in a campaign targeted at Daddy Bloggers.

Wrote CC Chapman,

If You Want to Engage Parents, Don’t Forget the Dads

A final point that only applies to brands who are targeting parents.

Last night when all this happened I noticed that there is a Ragu Ambassador program. I don’t know how long this has been going on, but they have 25 bloggers involved. Any idea how many men. ONE!

If your social media campaign targets the family, don’t forget the daddies too!


skribeforti said…
This doesn't exactly paint those mothers in the best light either. Is this the best they could find to advertise their products?

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?

A Very Small Chicken Or An Oversized Popcorn Chicken?

Kentucky Fried Chicken (KFC) Singapore Facebook Page recently received a complaint of the size of the chicken being served at KFC.

Barnabas Ng took a photo of his chicken from KFC which showed it to be almost the size of the KFC small container. It also looked like a an oversize popcorn chicken.

Wrote Barnabas,

"Hi KFC, is this your new standard size for a chicken? I order 3 piece meal and 2 pieces including this so called original recipe chicken is smaller than the size of the cap of ur small mash potato.

Have you guys try to cut cost so much that you are offering half a size chicken pieces for a full price meal? It is just getting from bad to worse"

KFC Singapore did reply to Barnabas for him to PM his mobile number but Barnabas has yet to receive any calls from KFC Singapore, as of this posting.

Maybe chickens are also shrinking with the current climate change?