How not to promote QR codes

QR codes seem to be the in thing, but please use some common sense to where you should place the QR code on your advertisements.

I saw this advertisement for ACCA targeting students around the Clementi area. See where the QR code is placed.

The QR code is placed right at the bottom of the train's gantry, at shin level. Do you expect somebody to bend low just to scan your QR codes?

Or is ACCA expecting Hobbits to take up accounting?

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