The Straits Times sees modest circulation growth despite aggressive subscription campaign

The circulation for The Straits Times grew only 0.38% in year to year growth despite an aggressive subscription campaign in 2011.

The New Paper saw the biggest drop in circulation numbers as it fell 3.44% year to year. The biggest gain in circulation was for Tamil Murasu as it grew 16.22%,

In May 2011, The Straits Times reported of its aggressive circulation drive.

Wrote The Straits Times,

ABOUT 4,200 readers have become new or converted direct subscribers since The Straits Times subscription campaign started last Thursday...

...Those interested can sign up or convert their subscriptions to direct ones through phone or e-mail. Mr Chua Wee Phong, executive vice-president of SPH's circulation department, which is helming the drive, said that the response has been very encouraging.

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