Thern Da Seafood recently enraged the Singapore Facebook community when the administrator posted a status updated targeted at the attempts made by local divers to save sharks from ending up on dinner tables. The tables, however, have turned against the seafood brand.
In another surprise move, FairPrice is also withdrawing from its shelves all products from one seafood supplier – Thern Da Seafood – after one of its employees made insensitive comments about divers who were against shark finning.
... many customers are upset by the insensitive post.
“We do not condone such insensitive remarks.”
Mr Seah explained that as a standing instruction, all FairPrice’s suppliers are required to clear their joint promotional materials and messages with the retailer before implementation.
Thern Da had not done so in this instance.
NTUC Fairprice has also announced that they will "no longer be extending new commitments for shark’s fin products".
Singapore Facebook Community 3 - Thern Da Seafood 0.