Thern Da Seafood recently enraged the Singapore Facebook community when the administrator posted a status updated targeted at the attempts made by local divers to save sharks from ending up on dinner tables. The tables, however, have turned against the seafood brand.




On November 17, the administrator for Thern Da Seafood posted an update to say "Screw the divers! Shark's fin & Mola Mola will be launched at NTUC Fairprice outlets during CNY 2012. Exact data for launching will be out soon".

This update did not sit well with the Singapore Facebook community who condemned the said brand for being insensitive to how sharks are being killed for their shark fin. Some even called for the boycott of NTUC Fairprice - Singapore's largest supermarket chain. 

NTUC Fairprice has since responded to the posting and has ordered the removal of Thern Da Seafood products off their shelves.

Wrote Asiaone
In another surprise move, FairPrice is also withdrawing from its shelves all products from one seafood supplier – Thern Da Seafood – after one of its employees made insensitive comments about divers who were against shark finning.
... many customers are upset by the insensitive post. 
“We do not condone such insensitive remarks.” 
Mr Seah explained that as a standing instruction, all FairPrice’s suppliers are required to clear their joint promotional materials and messages with the retailer before implementation. 
Thern Da had not done so in this instance.

NTUC Fairprice has also announced that they will "no longer be extending new commitments for shark’s fin products".

Singapore Facebook Community 3 - Thern Da Seafood 0.

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