Skip to main content

When "No Comment" can be the deafening silence the Workers' Party dread

It is extremely disappointing for me to see how Workers' Party has communicated the issue regarding Mr Yaw Shin's alleged extra marital affair. 


Workers' Party Chief, Mr Low Thia Kiang, has chose the path of "no comments" and hiding behind official statements to fend off questions about Mr Yaw's alleged affair. 


This is seen in Today as Mr Low was was quoted to say, "The WP has made a statement on the matter. That's all we want to say. I have nothing more to say. That's all.".


Mr Yaw also tried to shoo away the journalist by telling them that "I don't want to waste your time. It's a precious night, so go back and spend time with your family. I don't want you all to wait because even if you wait until the end (of the MPS), I have no comment. The party has already issued a statement and I have nothing to add."


One of the biggest mistake most people have when answering the media is that "no comment" doesn't add much to a story. On the contrary, "no comment" is itself a comment and as they say, the silence itself can be deafening to the readers.

Communication is a game of creating perception and perceptions are often the reality for most people. A "no comment" creates the perception that the lack of response is actually revealing, or hiding, something more significant.

If it is the Workers' Party policy not to comment on personal issues and they feel that Mr Yaw's alleged affairs, whether it is just rumours or the truth, has no impact on party's policy, Mr Low should highlighted to the media in his interviews that the Party do not comment on personal matters and that they stand behind Mr Yaw and support him in his duties as MP, even though Mr Yaw has resigned as the Workers' Party treasurer.

And to Mr Yaw, it is the journalists' job to wait by your meet the people session and "waste" time waiting for you, hoping that you will crack under pressure. You could have bridged the questions by highlighting that the Meet-The-People session belongs to the people and get the journalists to highlight some of the problems encountered during the MPS which deserve more prominent coverage.

If the journalists reply that they rather follow-up on your story, you could have turned the tables on them to show how much they choose to ignore the real stories of Singaporeans taking place right in front of them and prefer to report on rumours and gossip.

Ellen DeGeneres responded her to critics of her appointment as JC Penny's spokesperson. Instead of attacking her hate group, she responded to the facts and her stand on traditional beliefs.



The Workers' Party may not be TV stars, but by responding smartly,you can turn a negative question or attack in your favour.


Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …