Skip to main content

Get lost lah, Singapore Tourism Board!

Singapore Tourism Board, or STB, recently launched a "Get lost" visit Singapore advertisement that has led many Singaporean perplexed by the choice of words used to entice Australians to come visit this island state.

Wrote mrbrown,
I guess this was Singapore taking the piss at Australia for their "So where the bloody hell are you?" tourism campaign.
Though I am pretty certain "get lost" means the same in Australia as the rest of the world.
And with our tiny size, I am not sure if it is possible to get lost here either.

For those who feel that the "get lost" tagline is almost as cute as "So where the bloody hell are you", I would have to ask you when was the last time a Singaporean told you to get lost and meant it as an encouragement to go out and explore.

Also, if an Australian gets lost in Singapore, it is an insult to the efficient Singapore public transportation system and the hard work by the Land Transport Authority to marked every road and street with signs so nobody can get lost in Singapore.

Even if you reach the end of the road and see the sea, just make a u-turn and you will be back in a jiffy.

So to Singapore Tourism Board, get lost! I mean it as words of encouragement, really!


Anonymous said…
lol. i guess that's why the ad is not targetted at singaporeans/asians?

a lot of my aussie/ang moh friends/english educated friends actually use it in jest? the sense of humour is in general more sarcastic. just saying....
Aaron Koh said…
I agree it is not targeted at Singaporeans or Asians.

Even if it targeted at Aussie, us Singaporeans don't use the tagline "Get lost" at all... The context, got lost, in the messaging.

Most tourists would like to explore the country as it is or advertised the country as it is.. So Aussie say Bloody so often that us, tourists, expect them to say that when we visit Australia...

So when you show an ad of Singaporeans adopting an Aussie accent to say get lost to tourist, is that what the tourist expect from Singaporeans?
Cheap Hotels said…
ha nice article aaron!

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …