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70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page



Rocky’s Pizza
https://www.facebook.com/rockypizza.sg

70% of Rocky’s Pizza customers are now fans of its freshly minted Facebook Page Singapore June 3rd, 2012

Rocky’s Pizza launched their Facebook Page in March 2012, with a Fan Club offering a 20% discount to registered fans. 500 customers became fans in less than 3 months.

“70% of our customers now check-in as fans when they dine at our restaurant,” commented Marcus Liew of Rocky’s Pizza.

How does it work?

Customers visit Rocky’s Pizza and see posters enticing them with the benefit to join the Fan Club. Customers scan a QR code or enter the given URL to like the page and register their mobile phone number. Customers then tell the cashier their mobile number and the cashier enters it into the Taggo POS application. Once identified as a fan, the cashier gives the customer their Fan Club 20% discount.

What were the results?


In 3 months, Rocky’s Pizza gathered 504 fans for its Facebook Page. 95% of these fans have registered their mobile number to become eligible for the Fan Club discount. 327 fans have checked-in to enjoy the discounts. The stories published by each check-in generated a total of 1.9 million story impressions, entirely among friends, and a total of 303 friends clicked on the check-in story to learn more about Rocky’s Pizza.


Stories Published1
Story Impressions2
Story Clicks3
New Fans
327
1,917,510
303
504


(1) The number of stories that were published on the fan's wall from Taggo. A story is published when the cashier check-in the fan at the counter. (2) The number of times your stories were shown to the fan's friends on Facebook, either in their News Feed or on the right of the page as an ad. (3) The number of times friends clicked on a story.


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