PR lesson #93853 - Why you shouldn't send Wiki write-ups to journalists

If you, dear PR, think sending journalists a write-up from Wikipedia is so social, do think twice as doing so will only harm the journalist instead of aiding in the story.

A IT journalist recently received a description of a product, but before he even decided to put it as a story his spider sense alerted him to Google the description, only to find it was a similar copy from Wikipedia.

Wrote this IT journalist,

"Say for example, I requested for information from PR. PR sends to me a reply, and I use it by paraphrasing it in my story, and the story gets printed. The next thing I know, the reply was actually taken from Wiki, and it gets noticed by readers and I get accused of plagiarism, because I used a PR's reply to my question as the basis for a portion of my story, which as it turns out, was bloody lifted from Wiki."

Wikified?

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