Those working in traditional media and was invited to attend IFA by Samsung were in for a rude shock at IFA when Samsung staff barred them from entering the Samsung SMART lounge.

Only bloggers and digital celebrities were allowed into the lounge.

Wrote Christian Post,

"The Samsung SMART Lounge is an exclusive lounge for bloggers and digital celebrities. All bloggers have to do is register at the entrance. Complimentary coffee, free Wi-Fi, comfortable seats and neat tables with power will be provided. You can connect with the many bloggers in town from around the world, refuel yourself and blog away while charging your devices."


Samsung's treatment of traditional media as second class citizens to an event like this would not go down well in the near future.

One journalist was overhead saying "it's like inviting media to a meal, but make us eat leftovers".


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