Skip to main content

Here is why PR agencies shouldn't just play postman for its clients

One of the lessons I learnt from a manager was that she didn't want me to just play postman, one who just delivers programs after programs. She wanted us to create, or work on to improve a system so we be seen as fire-starters rather than a "postman" at work.

Below is a REAL STORY on why PR agencies should also buck up and not play the role of "postman" for their clients.

Wrote a IT Journalist on Facebook,

"Journo: Hey I cant install any apps in the tablet u passed to me becoz I dont ha ve admin rights, can I have the admin password?

OS company: We cannot give you admin password, we have to reinstall for you

Three weeks later

OS company: Oh, we found out the problem, you didnt have admin rights.

Journo: Yah, that's what I told you three weeks ago and which is why you took the tablet back."

One of the important lessons learnt here is that when you send a product to a journalist or for a blogger review, make sure it is a full product which allows the journalist or blogger to test out everything.

If the executive at this PR agency had stepped out and tested the product before delivering it, the executive would have done a great deal to manage the media perception of the brand.

True that this didn't appear on the main papers, but with social networks being mainstream these days, what appears on Facebook, Twitter, etc can affect the friend's perception of the brand.

Like how one friend of the journo commented, "So they lost 3 weeks of time. Cutting edge to dull edge...".

The product review could have appeared earlier but now it is on hold indefinitely,or until this OS company find out what is the admin password. Maybe the product takes three weeks to uninstall and reinstall, too.

See how the damage to the brand's reputation can be done even if the story does not appear in main print.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …