Skip to main content

Rocky’s Pizza Fan Club increases business from dine-in customers, deliveries and walk-ins

In the chase to increase the number of likes for their Facebook Pages, many merchants forget that the love-like relationship with their customers is a two-way street.

At Rocky’s Pizza, Fan Club members get 15% off when they pay with NETS, Singapore’s national debit card brand.

The simple incentive turns the pizza eatery’s existing Facebook fan page into a loyalty program Fan Club, with no need for membership forms, cards or coupons, whether paper or digital.

“The Fan Club has increased business from both dine-in customers and deliveries,” said Mr Marcus Lew, Operations Manager for Rocky’s Pizza. “We have also seen a 10% increase in walk-in customers since the launch of the Fan Club.”

A simple registration site “” makes it very easy for customers to join the Fan Club in the restaurant, as they dine.

“The registration process is so simple and easy to understand that most of our customers were able to join the Fan Club without any assistance from the staff,” said Mr Lew. “There are no forms to fill out and no cards to carry.”

NETS also benefited from sponsoring the Fan Club. Rocky’s Pizza reports that NETS usage jumped from 3.95% of total transaction in July 2012 to 18.54% just one month later. As NETS charges a lower transaction fee than credit cards, Rocky’s Pizza was able to enjoy cost savings with more customers switching to NETS than credit cards.

Please download the case study in PDF here.

If you are interested to launch your Fan Club, please contact


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Social Media 101: How To Be The Most Hated Person In Singapore Instantly

It is amazing how we are quick to forget that a single wrong comment on social media can make one the most hated person in Singapore.

Back in 2012, we had Amy Cheong. Her comments on Facebook about a Malay wedding under her HDB void deck resulted in an online CSI that cost her her job.

Fast forward to 2017 and we have Thomas Chua Poh Heng and whose name will forever live in Internet infamy.

Thomas reposted a video of the funeral of a Traffic Policeman who died while on duty. Thomas then commented that his death was well deserve as Thomas was once given a traffic ticket by the same Traffic Policeman.

Even the Home Minister for Singapore, who is responsible for the Police Force, was offended by Thomas' statement.

The screenshot showed that post was marked global by the Globe image next to the Singapore tag which could hint that this post was meant for all to see. As such, the argument of a "private"post does not hold any weight here.

Just as expected, after this post was s…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?