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The New Paper sees largest fall in circulation figures among all SPH dailies

Sex and controversies did not bode well for The New Paper as it lost the most circulation figure among all of Singapore Press Holdings (SPH) dailies. The New Paper is known for its raunchy cover headlines to pull in the readers.

Based on SPH annual report, The New Paper drop below the circulation figure of 100,000 in six years to 98,100. Since August 2006, the publication's circulation figures have dropped by 12%.

The drop in The New Paper circulation could have been the result of the possible backlash it received for the reporting of the opposition parties, particularly on the Singapore Democratic Party, during the Singapore General Elections of 2011.

Though the General Elections 2011 was held in May, the fall in circulation figures in August could have been the trickle effect created by this backlash.

August 2006
August 2007
August 2008
August 2009
August 2010
August 2011
Aug 2010 - Aug 2011
Aug 2006 - Aug 2011
Tamil Murasu 10,200 11,700 14,400 14,100 14,800 17,200     16% 69%
The Business Times 30,400 34,500 35,700 38,300 37,500 38,400         2% 26%
Shin Min Daily 122,600 116,600 139,600 136,500 141,400 138,200     -2% 13%
Berita Harihan 62,500 61,800 62,000 60,900 58,900 59,200      1% -5%
The Straits Times 388,500 387,800 389,300 374,500 365,800 367,200    0.38% -5%
Lianhe ZaoBao 183,000 174,500 176,000 174,500 172,100 173,000     1% -5%
The New Paper 111,400 110,800 109,300 104,900 101,600 98,100    -3% -12%
The Sunday Times 402,600 384,500 382,200 371,900 372,100 373,000    0.24% -7%
Lianhe WanBao 123,900 122,400 107,200 101,900 95,500 94,100     -1% -24%

Despite the active and heavy drive to get more to subscribe to The Straits Times and The Sunday Times showed modest effect as circulation figures for the two only increased less than 0.5%,

Tamil Murasu was the best performer with the highest growth in circulation figures of 16% in August 2011 compared to August 2012 and a 69% increase since August 2006.


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