Skip to main content

The New Paper sees largest fall in circulation figures among all SPH dailies

Sex and controversies did not bode well for The New Paper as it lost the most circulation figure among all of Singapore Press Holdings (SPH) dailies. The New Paper is known for its raunchy cover headlines to pull in the readers.

Based on SPH annual report, The New Paper drop below the circulation figure of 100,000 in six years to 98,100. Since August 2006, the publication's circulation figures have dropped by 12%.

The drop in The New Paper circulation could have been the result of the possible backlash it received for the reporting of the opposition parties, particularly on the Singapore Democratic Party, during the Singapore General Elections of 2011.

Though the General Elections 2011 was held in May, the fall in circulation figures in August could have been the trickle effect created by this backlash.

August 2006
August 2007
August 2008
August 2009
August 2010
August 2011
Aug 2010 - Aug 2011
Aug 2006 - Aug 2011
Tamil Murasu 10,200 11,700 14,400 14,100 14,800 17,200     16% 69%
The Business Times 30,400 34,500 35,700 38,300 37,500 38,400         2% 26%
Shin Min Daily 122,600 116,600 139,600 136,500 141,400 138,200     -2% 13%
Berita Harihan 62,500 61,800 62,000 60,900 58,900 59,200      1% -5%
The Straits Times 388,500 387,800 389,300 374,500 365,800 367,200    0.38% -5%
Lianhe ZaoBao 183,000 174,500 176,000 174,500 172,100 173,000     1% -5%
The New Paper 111,400 110,800 109,300 104,900 101,600 98,100    -3% -12%
The Sunday Times 402,600 384,500 382,200 371,900 372,100 373,000    0.24% -7%
Lianhe WanBao 123,900 122,400 107,200 101,900 95,500 94,100     -1% -24%

Despite the active and heavy drive to get more to subscribe to The Straits Times and The Sunday Times showed modest effect as circulation figures for the two only increased less than 0.5%,

Tamil Murasu was the best performer with the highest growth in circulation figures of 16% in August 2011 compared to August 2012 and a 69% increase since August 2006.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Social Media 101: How To Be The Most Hated Person In Singapore Instantly

It is amazing how we are quick to forget that a single wrong comment on social media can make one the most hated person in Singapore.

Back in 2012, we had Amy Cheong. Her comments on Facebook about a Malay wedding under her HDB void deck resulted in an online CSI that cost her her job.

Fast forward to 2017 and we have Thomas Chua Poh Heng and whose name will forever live in Internet infamy.

Thomas reposted a video of the funeral of a Traffic Policeman who died while on duty. Thomas then commented that his death was well deserve as Thomas was once given a traffic ticket by the same Traffic Policeman.

Even the Home Minister for Singapore, who is responsible for the Police Force, was offended by Thomas' statement.

The screenshot showed that post was marked global by the Globe image next to the Singapore tag which could hint that this post was meant for all to see. As such, the argument of a "private"post does not hold any weight here.

Just as expected, after this post was s…

Google Post Now Available for Google My Business

Google Post, which was previously available for the US Elections in 2016, is now available for all small business who have registered their business with Google My Business.

Google Post allow you to put small snippets about a promotion, event, or show case new products,etc.

Take my company's Google My Business layout above. If you Google "NetGain Systems", you will see the NetGain Systems Pte Lte Google Business Profile. Below the profile is the Google Post of our free IT monitoring software.

According to Search Engine Land,

Google says this give businesses the ability to:

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
Promote events and tell customers about upcoming happenings at your location.
Showcase your top products and highlight new arrivals.
Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign …