Skip to main content

What Singtel can learn from Seth Godin's blog post on customer service

Seth Godin recently post his definition of customer service. This is something where Singtel can learn as it looks to tackle the viral complaint about its 3G services.

Wrote Seth Godin

"The only purpose of 'customer service'...

is to change feelings. Not the facts, but the way your customer feels. The facts might be the price, or a return, or how long someone had to wait for service. Sometimes changing the facts is a shortcut to changing feelings, but not always, and changing the facts alone is not always sufficient anyway.

The customer who seeks out your help isn't often looking to deplete your bank account. He is usually seeking validation, support and a path to feeling the way he felt before you let him down."

Seth has hit it on the spot about customer service.

When the complaint about Singtel 3G coverage went viral, Singtel went the traditional method of addressing the complaint with facts.

This of course didn't work. The customer does not care if Singtel is investing $3billion or installing another 100 base stations in Singapore. 

All the customer wanted was to be assured that his decision to choose Singtel over Starhub or M1 was the right 2-year commitment he ever made.

This lesson in customer service isn't just for Singtel, but for all those who want to live up to its commitment to "good customer" service.


Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Social Media 101: How To Be The Most Hated Person In Singapore Instantly

It is amazing how we are quick to forget that a single wrong comment on social media can make one the most hated person in Singapore.

Back in 2012, we had Amy Cheong. Her comments on Facebook about a Malay wedding under her HDB void deck resulted in an online CSI that cost her her job.

Fast forward to 2017 and we have Thomas Chua Poh Heng and whose name will forever live in Internet infamy.



Thomas reposted a video of the funeral of a Traffic Policeman who died while on duty. Thomas then commented that his death was well deserve as Thomas was once given a traffic ticket by the same Traffic Policeman.

Even the Home Minister for Singapore, who is responsible for the Police Force, was offended by Thomas' statement.



The screenshot showed that post was marked global by the Globe image next to the Singapore tag which could hint that this post was meant for all to see. As such, the argument of a "private"post does not hold any weight here.

Just as expected, after this post was s…

Those Who Gamble Online Have Poorest Control - NCG Survey In 2012

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities underground, and may create larger incentives for criminal syndicates to target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

 Source: https://app.msf.gov.sg/Portals/0/Summary/research/EDGD/Gambling%20participation%20survey%202011.pdf
For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to. 
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?