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Almost all of Singapore Press Holdings' dailies see fall in circulation figures

Singapore Press Holdings has released its 2012 annual report and almost of it dailies are experiencing significant falls in circulation figures.

Berita Harihan, which saw growth in August 2011, experienced the biggest drop in circulation figures by 9.0% in August 2012.

LianHe ZaoBao, Tamil Murasu and The Business Times, which also saw growth last year, contracted in 2012.

For the first time in its report, Singapore Press Holdings have combined the circulation figures of The Straits Times and The Sunday Times.

If one were to take the average circulation between The Straits Times and The Sunday Times in August 2011 (370,100), the circulation for both papers would have fallen by 4.86% in August 2012.

You can read the report here.

Aug-07 Aug-08 Aug-09 Aug-10 Aug-11 Aug-12 Aug 2011 - Aug 2012
Berita Harihan 61,800 62,000 60,900 58,900 59,200 53,900 -9.0%
LianHe WanBao 122,400 107,200 101,900 95,500 94,100 90,200 -4.1%
LianHe ZaoBao 174,500 176,000 174,500 172,100 173,000 168,700 -2.5%
Shin Min Daily 116,600 139,600 136,500 141,400 138,200 132,600 -4.1%
Tamil Murasu 11,700 14,400 14,100 14,800 17,200 16,900 -1.7%
The Business Times 34,500 35,700 38,300 37,500 38,400 36,400 -5.2%
The New Paper 110,800 109,300 104,900 101,600 98,100 90,800 -7.4%
The Straits Times 387,800 389,300 374,500 365,800 367,200 N/A N/A
The Sunday Times 384,500 382,200 371,900 372,100 373,000 N/A N/A
The Straits Times/The Sunday Times N/A N/A N/A N/A N/A 355,700 N/A


Anonymous said…
4% for Straits Times, a step forward for Singapore!
Anonymous said…
tpJust stop my ST for two months now. Hope this will help. Just the other day, bought a copy to see how are things, ended up wasting 90 cents.

For those we need broad sheet size paper for wrapping, cleaning after your pets and lining the dog's kennel and other household chores, suggest you get the fat Saturday edition with plenty of news print well worth your money.
Anonymous said…
All are not called newspaper more like PAP newslettersssss so why waste my money on propaganda and BS. We get more neutral and in depth news online without trying to brainwash the people too.

Singaporeans are not stupid nowadays OK, SPH!

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