Skip to main content

Facebook Offers vs Fan Clubs

Facebook Offers vs Fan Clubs

Today, merchants not only want more customers, they also want more fans on their Facebook Page. And they hope that customers like their page, but hope is not a strategy or a tactic.

Canz I have more Fanz Pleaze?

In the process of acquiring merchants for Fan Clubs, I have gotten some questions about Facebook Offers and Fan Clubs which would be best answered below.

Facebook Offers for everybody; Fan Club benefits for your fans only

A Facebook user does not need to like your Facebook Page. All the user needs to do is accept your offer. The problem here is that there are no immediate returns on your offers. If you are lucky, you offer will be well claimed. If not, it will just be another ordinary wall post. 

Registration for customers is only done once. 
Customers see other Fan Clubs, they just click LIKE.

On the other hand, for somebody to claim a Fan Club benefit, that Facebook user must first register their mobile and like your Facebook Page.  With Fan Clubs, the immediate result is that you turn a customer into a fan if the customer chooses to claim that benefit. 

You can’t track who claimed your Facebook Offers; Fan Clubs allows you to recognise your fans

When Facebook users claim your Facebook Offers, you wouldn’t know who claimed except for the quantity of fans who claimed. 

Upon claiming a Facebook Offer, the customers would have to show their mobile phone. As such, a customer can keep on claiming without any tracking made available to the merchant. 

Fan Clubs, however, allows the merchant to keep track of the discount claimed for proper accounting. We are also working on updating the merchant with a simple email report to highlight to him how many fans have registered to join the Fan Club, checked-in to enjoy the fan benefit, and how many fans seen the wall post.

You need to pay Facebook to promote Facebook Offers: Fan Clubs give you FREE word of mouth marketing and sponsored stories

Facebook has said that only 20% of your fans will see your wall post. If you want to get more to see your wall post of the Facebook Offers, you will need to buy advertisement from Facebook.

FREE word of mouth marketing and  FREE sponsored stories for merchants!

Fan Clubs gives you FREE word of mouth marketing and sponsored stories.  When a fan is recognised at the shop, a wall post will appear on the friends’ newsfeed. The copy of the wall post is designed to be generic as it will only share that the friend has enjoyed a fan benefit.

The link to the wall post is customisable, so it can land on your Facebook Page, wall post update and even a microsite.

This wall post is subsequently converted to sponsored stories so more friends can see.

The sponsored stories are paid for by the payment providers like PayPal and NETS and you only need to pay existing transaction fees.  

The entire Fan Club solution, Point of Sale Materials (POSM) and sponsored stories are FREE to the merchants.

For more information, please email info(at)


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …