Skip to main content

Singapore Town Councils' expenditure on PR, Advertising and Publicity

The recent reaction of Aljunied-Hougang Town Council's to the termination of AIMS financial computer services have put a spotlight on the Town Council's annual reports.

Alex Au of Yawning Bread blog has been scrutinising the Town Council's annual report on the amount paid to AIMS for the financial computer service. You can read Part 1, Part 2 and Part 3 here.

Computing services falls under General and Administrative Expenditure section and it was interesting to see that Advertising, PR and Publicity is sometimes one of the highest expenditure spent, yet, details of such expenditure is not to be found.
Expenditure on Public Relations, Advertising and Publicity 2010 2011 2012
Ang Mo Kio  - Yio Chu Kang  $          352,401  $        620,520  
Bishan - Toa Payoh Town Council  $          213,078  $        513,397  
Hougang Town Council    $          20,733  
Chua Chu Kang Town Council (Hong Kah Town Council)  $          166,634  $        318,717  $        265,418
East Coast Town Council  $          271,763  $        253,997  $        303,484
Jurong Town Council  $          274,913  $        424,164  $        480,190
Marine Parade Town Council  $          267,890  $        363,722  $        270,726
Mouleim - Kallang Town Council    $        105,118  
Pasir Ris - Sengkang    $        280,220  $        204,259
Potong Pasir  $               3,797  $            9,014  $            8,630
Tampines      
Tanjong Pagar Town Council  $          284,102  $        423,643  $        322,980
West Coast Town Council    $        320,726  $        255,430


Some of the fields that are left empty because the information is not available. Tampines Town Council website was completely inaccessible as Google highlighted that the site could have malicious content.

The opposition wards of Hougang and Potong Pasir in 2011 spent the least in this section, $20,733 and $9,014 respectively.

Interestingly, most of the expenditure saw increase in the 2011 annual reports which ended in workyear 31 March 2011. Interesting because the General Elections of 2011 were held two months later in May 2011.

It would be interesting to see the ratio of expenditure on Public Relations, Advertising and Publicity.


Labels:

Comments

Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more