Skip to main content

Jollibee Singapore could have done better socially to address "only foriegner hire" accusation

Sometimes you have to fight fire with fire. It is no different in social media. If you are being attacked online, you respond online.

Jollibee Singapore was recently flamed for opening its first shop in Singapore and only looking to hire foreigners in the store. This accusation came about of a wall post on its Facebook Page looking to hire staff for its store.


Photo: EDMW loves Singapore Facebook page

In a respond to inSing, Jollibee Singapore shared that they have removed the post because it was not longer necessary.

Wrote InSing,


Jollibee explained that the post had “served its purpose already as it was during the time when we were recruiting qualified Singaporeans/permanent residents to form part of our store team”.

“We regularly update posts contained in our official Facebook page (and that includes removing posts which are no longer necessary) as part of our content management plan,” the spokesperson added.

Removing the post only adds fuel to fire that the company had something to hide and using an excuse as "post removed as they are unnecessary" adds to the brick wall to hide the issue.

It was rather surprising that their content management plan didn't include responding to issues like this.

Jollibee Singapore should have responded via their Facebook Page to highlight the fact that Singaporeans are indeed part of their team here. A photo posts showing Singaporeans as part of their crew would have help douse some fire.

Even if this responded trolls, there are influential Singapore bloggers who have come to support Jollibee and Jollibee should have used this to their advantage.

Wrote OMY's Daniel Ang,


There has been a Facebook Page to “Boycott Jollibee Singapore” and posts on TR Emeritus to “Boycott-Pinoy-first business”, gathering lots of comments, many of which are insulting to the Filipinos and other foreign labour in Singapore.

I know this may anger some people, but I find the page, posts and negative comments ridiculous and uncalled for. Reading the comments, we can sense that there are also many who join in ‘the boycott’ without fully understanding the reasons behind it.

In fact, Jollibee should have taken the Boycott Jollibee Singapore Page to show that they have hired Singaporeans and get the page to prove it did not.

Going into "hiding" in today's social media is an illogical option for any communications or content management team today.



Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Muthu The Firefighter Isabelle in 3.412 minutes

You can call her Muthu the firefighter if you bump in today’s featured blogger Isabelle at the popular night club.Social PR chats with Isabelle to find out why she likes cows so much.Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?I am Isabelle.But you might also know me by my more provincial sounding Chinese name "Xiaoyun". Or "Muthu the firefighter" if you bump into me in clubs when I am high or not thinking staight.My blog "Isabelle Neo" is named after me and "weecloud" is just a word play on my chinese name.What are you? In ten (or so) words, you would describe your blog as: …I am a dreamer and an escapist with a quirky take on life. I blog about topics that interests me, in particular food, fashion, beauty, entertainment and travel. In addition, you also get to view the daily humdrums of (my) life through my eyes.  Editorial Deadline? Ie when should PRs NOT call?I was a public relations exe…

Will mrbrown's post on Mr Tan Kin Lian's thermometer app "misadventure" promote technology ageism?

I am not ashamed to say I support Mr Tan Kin Lian as a presidential candidate because I believed in what he stood for.

And when Mr Tan posted his "misadventure" with a thermometer app, I did shake my head in disbelief that he did that.

Thinking twice, there could be a possibility that Mr Tan misunderstood how this app work. Most  thermometer app take data from various weather stations to display the temperature on it.

Yes, the technology savvy will do a #facepalm when they read the post and mrbrown's post demonstrated it perfectly.

Wrote mrbrown,

"Maybe the former Presidential-hopeful didn't realize he needed to upgrade to the Pro version of the app. Then his iPhone would not only measure temperature, it would also measure current PSI (PM2.5 included), tell you if you are having your period, and cook instant noodles.

Good thing he didn't try to measure boiling water."

Unfortunately, because of mrbrown's influence, the younger generation might fear tea…