Skip to main content

F&B Facebook Marketing Challenge - Find us on Facebook

Many F&B outlets I worked with have a Facebook Page first and website second.

Go to any F&B outlet and you will see a poster that says Find Us On Facebook. However, finding us on Facebook is not as easy as it seems.

The biggest problem is Facebook Search as it isn't as good as Google.

Facebook Search, it seems, is based on the Page Name, not Vanity URL, and it matches the text accordingly.

For example, if your Page Name is ABC Cafe and your customers search for ABCCafe, Facebook search will bring the customer to ABCCafe Facebook Page instead of ABC Cafe Facebook Page.

I worked with a merchant who faced the same problem as above.  The merchant brand name as ABCShoes Pte Ltd but its Page Name was ABC Shoes. A customer actually found a ABCShoes Page and liked that page thinking it was from ABCShoes Pte Ltd. The customer was finding it weird that the content was different and highlighted it to the shop when she was there. Even the staff was confused with ABCShoes and ABC SHoes.

So how do you get customers at your shop to find your Facebook Page?

First, when you launch your Facebook Page, align your Page Name to Your brand name. Second, create a new Facebook account with no friends and try to do a search of your brand on Facebook Search.

If you have not done this, and I know most brands are still quite ignorant of this, you should get a vanity url from Facebook for your Page. This can be done from

By default, Facebook will set your Page URL to your Page Name followed by the Page ID number, which could by six digits or more by now. There is a no way your customer is going to spend time entering those six digits.

With the vanity URL, you now have which you can print on your in-store posters. If you have want to have a shorter url, you can just put

The rule of thumb is that most of your customers will be liking your Page via their mobile phones so keep the vanity url short and simple. Some merchants have egos and their vanity url matches the length of their ego, but to the consumer, the shorter the better.

With this vanity URL, you can use link shorterners, like, or put the link in a QR code for customers to scan.

Are QR codes effective? Yes if done correctly, but I will be leaving it for another post.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …