Skip to main content

National Geographic Singapore Marketing Stunt Gets Flak For Showing Disrespect To The Uniform

Marketing drill gets wrong command
Image Source :https://www.facebook.com/yahoosingaporenewsroom
National Geographic Singapore decision to give passerby the opportunity to command a platoon of "army boys" have drawn flak from the public as being "disrespectful to the uniform". Ironically, the stunt above was to promote the upcoming documentary on the life of Singapore boys serving National Service. 

Wrote a Facebook user on Yahoo Singapore Newsroom Facebook Page, 

"Whats tbe purpose of this? Mocking our NS boys? Ive seen many parents shed tears sending and welcome their Boys to/from NS. And now Any tom dick and harry can command our NS boys? NOT FUNNY or AMUSING!"

Wrote Smiththankyou, 

"Pride and glory aside, are we even allowed to use Property of SAF for such "showmanship"? And I remember my Encik telling me we can't even book out in "Vest Slack" cause it is not a proper Army uniform like our "Long 4" which is the green camo with long sleeves. Are SAF aware of this publicity stunt?"

The marketing team who approved this stunt failed to understand the value of "Command and Control". 

Wrote Wikipedia, 

"The US DoD Dictionary of Military and Associated Terms[3] defines command and control as "[t]he exercise of authority and direction by a properly designated commander over assigned and attached forces in the accomplishment of the mission. Command and control functions are performed through an arrangement of personnel, equipment, communications, facilities, and procedures employed by a commander in planning, directing, coordinating, and controlling forces and operations in the accomplishment of the mission."

By giving the power of "Command and Control' to any passerby devalues the the sacrifices,  hard word and trust given by soldiers to soldiers. 

If anybody can "command and control", why do soldiers need to endure specialists or officer training?






Labels:

Comments

Post a Comment

Popular posts from this blog

How UOB's Paper Trail Amplifies IT Greatest Security Threat

UOB required you to do everything on paper. If you want to change your mobile number for your banking account with them or for your credit card, you need to fill up a form. Yet, this paper trail represented a potential security fail for the bank - Human Error. So a bitcoin expert walked into UOB to open a bank account. The bank employee had to print a form from a online pdf document to fill in this bitcoin expert's particulars. When it came to entering the bitcoin expert's email, that's when the forgotten art of handwriting was the most obvious of the digital generation. Wrote Robert Capodieci, My name is Roberto Capodieci, as most of you know. and my email address is very obvious to decode. It is not a p4l_l337_s0u1@gmail.com, but it is a more obvious roberto@capodieci.com, thing that, right after reading my name in the same form, should come out easy. Still, a data entry personnel of the UOB bank (or of a service provider the UOB bank uses) entered it as roberto
1 comment
Read more

NEL Train Fault Shouts Lack Of Crisis Communication

The North-East Line train fault of 11 April 2018 was my virgin experience of a rush hour train fault since I moved to Punggol. One would have thought that with the number of train faults experienced by the North-East Line operator, SBS Transit, they would have improved the communications and handling of train faults. However, my personal experience told another story. First, there were no announcements at the Punggol LRT stations of the train fault even though SBS Transit manages them. The train fault was reported as early as 7.10am as I had a friend who was also stuck in the train. I boarded the LRT at Coral Edge around 7.30am and I didn't hear of any announcement nor was there any signage to inform me o the train fault at Punggol Station. Second, the announcement kept saying that there would be a 15 minutes delay, but 15 minutes passed and the trains, on both side, wasn't moving. If the announcement would be more frank to say it will be a longer delay, commuters would
Post a Comment
Read more

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9
14 comments
Read more