Skip to main content

Social Lessons From KLM Tweet

It was meant as a cheeky tweet from Dutch airlines, KLM, but it ended up pissing almost the whole world. So what went?

KLM tweeted "Aidos Amigos!" #NEDMEX" with reference to the lost by Mexico to Dutch. Sounds innocent, but the whole world found it be "racist".

Wrote The Guardian,
The Hollywood actor Gael GarcĂ­a Bernal launched a foul-mouthed Twitter attack on KLM after the airline posted a tweet mocking Mexico and their defeat to Holland.

The A-list star wrote: “I’m never flying your shitty airline again. F--- you big time,” after the Dutch airline posted a picture and an infographic of a sombrero, moustache and serape blanket under the heading “Adios Amigos!”.
So why did KLM drew so much ire?

1. Be Humble In Victory and Gracious In Defeat 

Most sportspeople would have learn that those who are humble in victory and gracious in defeat are the best sportspeople around.

KLM, while trying to celebrate Dutch victory, sounded arrogant in bragging about it. At the end of the day, Mexico did lead and played a great match, only for a 88 min shot and a penalty in injury time to end the dreams of the Mexican.

If KLM did a more gracious tweet celebrating the match and its opponents, it would have gotten more goodwilll.

Humility goes a long way or many retweets. 

2. Your Passengers Are Not Just Dutch

KLM may be a Dutch airline, but given the flat world today, your passengers come from all over the world, including Mexico.

While it is great to celebrate the nation's victory, KLM should have considered that they do have a percentage of passengers, no matter how small, who take the airline.

Alienating your passengers isn't a great idea.

Social media isn't just an exercise of creating new ideas. You also have to consider your audience as Twitter is the medium of retweets.


Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.

"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Did She Run Or Did She "Just Fake It" For Adidas?

Andrea Chong, a Adidas appointed influencer, posted a photo of herself in the middle of the Standard Chartered Singapore Marathon 2015 and captioned how she was "all smiles" during the run.

Unfortunately for Andrea or the PR agency, one of her readers checked her bib number #75148  at the Marathon's website only to find it to belonging to somebody else.

That somebody else is Kuvin Kuar, a intern at Edelman PR and the bib number had a status "DNF" or did not finished.

This raised the first red flag as one of the rules stated that "A Participants is strictly not allowed to transfer his or her race entry to another party".

This cascaded into perceptions that Andrea herself did not even start or complete the race and was only "planted" by Adidas or the PR agency, Edelman PR, to look pretty in the marathon.

Marketing Magazine noted that Adidas declined to comment about the incident which lead to further speculation that Andrea was possibly just …

Kudos To Huawei 2 Year Warranty For P9 Series

When it comes to smartphones, I think I am jinxed.

For my history of owning smartphones, every time it comes close to the end of the two year contract with my mobile service provider. This time round, it happened to my Huawei P9.

All of a sudden, the LCD screen sort of decolourised. I thought it was a temporary issue but the decolourisation lasted for a few hours. Then the nightmare began.

The touchscreen couldn't be touched. This made it the smartphone a brick.

I thought the Huawei P9 only had one year of warrant. With my contract ending in mid-year, I thought I would have to wait it out till the contract ended and allowed me to buy a new phone under a contract.

Luckily, a friend reminded me that the phone came with a 2 year warranty.

So I decided to go to the Huawei service center, right smack in the center of the city, to see if my phone is under warranty and if Huawei would honour their 2 year warranty.

Thankfully, Huawei isn't as popular as the Samsungs or Apples, and the …