Skip to main content

An Open Letter To Potential Marketing Executives

I interviewed a few potential candidates for a Marketing Executive post in my company as I was looking for someone to help me take over some of my work.

I could say most of them came prepared, except for one job application who came rather aimlessly for the interview. If you are looking for a job, the lease you could do is come prepared or with confidence.

Here is an open letter to those who are considering working with me as a marketing executive.

1. Please visit the company's website before the interview

The first question I will ask the interviewee if he/she visited the website to learn about the company. This is a gauge of the interviewees' interest level in the job. In this Google enabled world, all it takes it a search and you can find almost everything recorded on the web.

The abovementioned interviewee admitted he didn't visit the website so he couldn't explain what our company do. Though I appreciated his honesty, but that will only take you so far.

The other 4 candidates took an effort to visit the website. One even searched LinkedIn to find out about the company, the boss and even me. Compared to someone who did not even visit the website, how can one not prefer an interview who took the effort to go to the web to learn more about the company?

2. Blogging is a criteria

I believe I could be one of the few B2B marketing managers who will ask their blogging skills. I gave every interviewee similar task to blog about the recent Facebook downtime and how it affected Facebook and its users.

News blogging is an essential part of the marketing as it helps to bring an audience to the website. This is even more important as we have a regular content marketing plan via edm where we identify potential leads.

This writing assignment measures how well you write, how much you have researched and how well you have listened to instructions.

Yes, a blogging assignment goes beyond just writing itself.

Unfortunately, there was one interviewee whose blog post when off tangent to what I asked for and was unforunately penalised in the selection stage.

3. Show some confidence during an interview

You could be nervous during an interview but you have to do show some confidence during the session.

This is important as the marketing executive would also need to make cold calls to generate sales leads. Confidence often plays a part in getting the appointment.

Here are three simple pointers to get ahead of the competition. Hope when you applying to work with me and you come across this post, it will help give you an heads up.

Comments

Popular posts from this blog

Why is Ramly Burger banned in Singapore?

Yahoo Singapore ran an article of the Ramly Burger by highlighting that it is ban in Singapore.

Yet, the writer from Makansutra failed to address the most important issue of why the Ramly meat patty is banned in Singapore.

A search online easily did highlight that the famous Malaysian meat patty is banned by the AVA but didn't go into details.

Wrote Arlina Arshad for The Straits Times in January 2004,

"But the importing of beef and beef products from Malaysia is not permitted, said theAgri-Food and Veterinary Authority (AVA).

Selling and supplying them without a permit is also an offence, and offenders can befined as much as $50,000 or jailed two years, or both, said the AVA."

In May of the same year, another article highlighted that a man was even charged in court for "smuggling" the Ramly burger in 2004.


"The AVA said that meat products processed in Malaysian food factories which it had notapproved were banned here.Suzali was yesterday jailed for four month…

Muthu The Firefighter Isabelle in 3.412 minutes

You can call her Muthu the firefighter if you bump in today’s featured blogger Isabelle at the popular night club.Social PR chats with Isabelle to find out why she likes cows so much.Who are you? Ie what is your blog name and your real name. Why did you come up with the blog title?I am Isabelle.But you might also know me by my more provincial sounding Chinese name "Xiaoyun". Or "Muthu the firefighter" if you bump into me in clubs when I am high or not thinking staight.My blog "Isabelle Neo" is named after me and "weecloud" is just a word play on my chinese name.What are you? In ten (or so) words, you would describe your blog as: …I am a dreamer and an escapist with a quirky take on life. I blog about topics that interests me, in particular food, fashion, beauty, entertainment and travel. In addition, you also get to view the daily humdrums of (my) life through my eyes.  Editorial Deadline? Ie when should PRs NOT call?I was a public relations exe…

Will mrbrown's post on Mr Tan Kin Lian's thermometer app "misadventure" promote technology ageism?

I am not ashamed to say I support Mr Tan Kin Lian as a presidential candidate because I believed in what he stood for.

And when Mr Tan posted his "misadventure" with a thermometer app, I did shake my head in disbelief that he did that.

Thinking twice, there could be a possibility that Mr Tan misunderstood how this app work. Most  thermometer app take data from various weather stations to display the temperature on it.

Yes, the technology savvy will do a #facepalm when they read the post and mrbrown's post demonstrated it perfectly.

Wrote mrbrown,

"Maybe the former Presidential-hopeful didn't realize he needed to upgrade to the Pro version of the app. Then his iPhone would not only measure temperature, it would also measure current PSI (PM2.5 included), tell you if you are having your period, and cook instant noodles.

Good thing he didn't try to measure boiling water."

Unfortunately, because of mrbrown's influence, the younger generation might fear tea…