Skip to main content

How Christabel_SMM got her groove…

I started the Supermodelme.tv and Christabel_SMM fan page to help Andrew Peters increase traffic to the supermodelme.tv site using Facebook.

I took this opportunity to volunteer my service as it gave me a chance to experience the advantages of Facebook fanpage over Facebook groups.

A lot can be learned from the last month of activities.

Fan growth is not immediate

image 
Setting up a fanpage is fast and easy, but getting fans may take a longer process.

From this graph, you noticed that it took awhile for fans to join Christabel_SMM fanpage. The first week or so was quite slow with only 14 members. It took lots of interaction to increase the fan base.

I am still trying to determine twhat caused the spike of fans on June 18. Is it because the online show has started and many were trying to find out about Christabel?

As of writing this post, the number Christabel_SMM fans stands at 371 and this was after I threw out the challenge to fans to get more fans to join this fan page in order to beat the other contestants in fanpage standing.

Fanpage is about interaction and contribution

Interaction with the fans as the admin of the fanpage also help to increase the fan count.

One of the contestants, Evelyn_SMM was leading the fanpage race, but the lack of interaction between her admin and her fans resulted in comparative more fan growth then Christabel_SMM fanpage.

Reward your fans

I have been trying my best to get something from the organisers to reward the fans of Christabel_SMM but their responds have been very slow.

If you are looking to create a fanpage, reward your fans occasionally. You could run a simple contest or a short quiz to get the interaction going.

I hope that the organisers will be smart and quick enough to do something that to reward the fans as the fans deserve it for supporting Christabel_SMM.

Remember, the tipping point of a successful social media campaign  is about how you interact with your audience.

If you are thinking of just using social media to push content down, you are not going to get much success in the long run.

You may be popular and you might get quick and sudden spikes in fans, but most important is to keep your fans returning and aim for constant growth.

Labels

Labels:

Comments

Isabelle, Singapore said…
Hey great post laid out in a very understandable manner.
Your point about "long term goal" VS "short term goal" makes a lot more sense with this case study.
June 24, 2009 at 2:28 AM
Post a Comment

Popular posts from this blog

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~  Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.  It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong ,  OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...
14 comments
Read more

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...
9 comments
Read more

China Bans "Livestreaming"?

China has decided to ban "Livestreaming" on the country's Twitter alternatives after the authorities found that censorship is hard work.  Wrote Mashable , Chinese authorities have sent shockwaves through the social media sphere, with a blanket ban on livestreaming across three major online platforms. On Thursday, the government ordered Weibo, iFeng and ACFUN to stop all its video and audio streaming services, according to an FT report. This blanket ban would impact "Livestream" stars like Jing Qi, who underwent plastic surgery to boost her online popularity, and the 30 billion yuan (USD$4.3 billion) revenue produced by this internet platform. The cottage industry that rose from the "Livestream" technology would also be impacted. Wrote Reuters , Live streaming has also bolstered the growth of ancillary businesses, including agencies looking to find the next live streaming star, consumer loans, and even cosmetic surgery. Deng Jian, chai...
Post a Comment
Read more