The awkward similarity of SMRT’s Go Green campaign and that of Twitter’s “Fail Whale” has given rise to the conspiracy theory that the agency did that was preyng on SMRT’s lack of awareness of Twitter.
In the US, Coca Cola unwittingly approved an automated status that made reference to a classic, but tasteless, online porn site “two girls one cup”. The automated status campaign was part of the Dr Pepper’s fan page campaign to let Dr Pepper control the status updates of fans with humorous updates. Fan who signed up for the campaign stood a chance to win close to SGD2,500.
Unfortunately, the offensive status appeared on a 13-year-old profile who tried Googling for the movie. Luckily, the installed child filter blocked the site and mother was alerted of the status update.
Coca Cola’s excuse was that they were unaware of the reference to “two girls one cup” when they approve the status.
"The spokesperson continues: “It has been brought to our attention that the Dr Pepper promotion on Facebook posted an offensive status update. We apologise for any offence caused. As soon as we became aware of this we took immediate action and removed the status update from the application. We have also taken the decision to end the promotion. We were unaware of the meaning of this line when the promotion was approved and have launched an investigation into why it was included. We take full responsibility and will be reviewing our promotional procedures. We will take all steps necessary to ensure this does not happen again.”
Word of advice to Coca Cola, don’t ever throw “a lemon party” to promote a lemon flavoured drink.
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