Advice to PAP MPs - Drop the Pink Elephants when apologising!

The year 2011 seems to be the year of apologies for PAP Members of Parliament in Singapore. However, in the process of apologising and defending their fellow MPs, the PAP government created so many pink elephants that keeps reminding people of the mistake.

Take for example Minister Shanmugam's interview with the media yesterday where he defended Mr Seng Han Tong by saying that "Mr Seng Han Tong is not a racist".

The problem with the "not" is that it actually focus on the word "racist". This is an example of an unnecessary negative.

Even if the person reading this sentence in the papers live in the Stone Age with no access to the Internet, the person will wonder why Minister Shanmugam had to emphasis that Mr Seng Han Tong is not a racist.

Minister Shanmugam also gave The Online Citizen the limelight by highlighting the social-political blog for wrongly quoting Mr Seng Han Tong.

In the apology, both Mr Seng Han Tong and Minister Shanmugan should have gone a step further by highlighting how the Public Transport Council is taking steps to ensure that SMRT train drivers can take the initiative to help passengers without the fear of reprisal from upper management, or that all train drivers will be given paid time off to go for English conversation lessons.

You can get the book "Drop the Pink Elephants" from Amazon.

Comments

Singapore radio personality in "hot soup" for reporting train delays based on Tweets?

Update - Hossan Leong has commented on this post to say " I'm not in trouble pls don't blow this out of proportion. Let it rest. It's getting silly. Thank you for your love and concern and I apologize for any misunderstanding." ~ Hossan Leong. Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT. It is, however, unknown if the "warning" came from Mediacorp producers or SMRT. Tweeted Hossan Leong , OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite? The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9...

DBS Bank – One Tweet too little too late.

(Updated post - DBS apologise with the 3Rs – Will social media bite? ) It was the bluest Monday for DBS/POS Bank in its entire banking history when more than 1000 of their ATM and online banking services were taken offline due to a software upgrade an outage (PR announced that it was down due to software upgrade, but the outsourcer, IBM, later claimed it was an outage). So on that Monday, DBS decided to sign up onto Twitter and post a 140 characters one-liner onto Twitter to post a one liner to inform the Twitterverse of the down time. Everybody knows that if you just create a new account on Twitter, you would start off with 0 friends. How would you be able to inform the Twitterverse if you start with 0 friends? DBS Bank did something smart to insert the #dbs and #posb and that probably drew some attention to this account. However, the effectiveness of the tweet was lacking as it drew only 28 retweets. As of this posting, DBS Bank attracted 274 followers. A letter to T...

New field in SocialPR: Social Media Crisis Communications

I have been busy with family for the Lunar New Year week but it seem the Singapore blog-o-sphere was active, and is still is, about recently formed Association of Bloggers (Singapore), ABS for short. To cut a long story short, the announcement of ABS via mainstream media didn’t go down well with Singapore bloggers and in the end resulted in some speculation to why ABS was set-up in the first place. A post by the ABS president defending herself against a harsh criticism from a blogger added to the bad start and created even more speculation that ABS was set-up with an ulterior motive. A week later, some founding members of the pro-team started posting up notice of resignation on their blogs and this just added fuel to fire. Again, a story of ABS appeared in mainstream media and this lead to even more disgruntled bloggers asking why the president isn’t responding via her blog or the association’s blog. I also responded to a post about the ABS incident. You can catch a summary of...

Sales, Social and Tech

Search This Blog